What are learnShops™?
learnShops™ are an integral part of each easyFairs show. These are short, independent, content-rich mini-seminars and expert lectures, designed to quickly convey information of keen interest to the trade professional. They take place right on the show floor -- not far away from the action in stuffy lecture rooms. This allow you to easily drop in and hear all the presentations you want to.
Last year the learnShops™ enjoyed immense interest among visitors, as confirmed by the high attendance at all the presentations. Topics included (among others):
- designing packaging for FMCG
- trends in customer behaviour
- legal regulations
- the latest printing technologies
- marketing research in the process of packaging design
- brand image development
- RFID techniques
- packaging recycling
If you want to learn about innovations on the packaging market and find inspiration for new solutions for your company, then attending the workshops is the best way to do it.
We'll post a detailed programme of the current edition's learnShops a few months before the show; please check back here later!