easyfairs

Thank you for choosing to exhibit

Now that you have booked, you can start accessing the marketing tools included in your stand package. Proactive exhibitors will gain more exposure and ultimately attract more online and show visitors. After booking your stand, you should have received ‘My Easyfairs’ account login details.

 

If you need assistance or have not received your login details, please contact:

Faizah Din: +44 (0) 203 196 4363, or via email: faizah.din@easyfairs.com


What to do next?

1

Update your exhibitor profile on the website via your ‘My Easyfairs’ account. Please ensure you have uploaded your logo and additional information about your company via your ‘My Easyfairs’ account.

2

Add your personalised exhibitor banner to your email signature to let people know they can visit you at the show. If you haven't yet received your personalised banner, please contact Faizah Din.

3

Make the most of the marketing and PR tools included in your stand package.
Find out more >>

4

Register your stand personnel via your ‘My Easyfairs’ account to gain access to the exhibition.

We have put together a comprehensive guide to the technical services available at Lab Innovations 2017. We suggest that exhibitors study in detail all the services available and follow the instructions. This particularly applies to the application deadlines on each order form. The exhibitor manual has been emailed to you. If you haven't recieved a copy, please contact Beth Kelly at beth.kelly@easyfairs.com or alternatively call her on +44 (0)20 3196 4331.

 

 

All forms are available via Beth Kelly, please email her at beth.kelly@easyfairs.com or alternatively call her on +44 (0)20 3196 4331. Please retain copies of everything for your own records and have them with you onsite during build-up.

MARKETING & PR CAMPAIGN

The marketing & PR team at Lab Innovations 2017 would like to welcome you on board as an exhibitor. You now have the opportunity to fully maximise the success of your exhibiting investment.

Below is a list of complimentary Marketing and PR tools available to you; we strongly advise that you take advantage of these tools and maximise your visibility before, during and after the event. Please note - these tools are all included in your stand package, so don't miss out. Make sure your time at the event transforms your business.

If you have any questions, please contact faizah.din@easyfairs.com

  

Marketing tools:

As part of your package we provide you with a range of marketing tools to help you promote your presence and invite your clients your to the show, all of which will be completely FREE:

This includes:

  • PR exposure - we have a dedicated PR team, who can help you get free editorial coverage on anything you wish to promote
  • Secure mailing - we will send out a customised invitation as well as a letter to your client database, free of charge.
  • Personalised buttons and banners - we have a wide range of buttons and banners available for you to use for any online marketing. You can add these to your website and any emails, to let people know that you are involved in the show.
  • Personalised invitations - you will automatically receive 100+ invitations for you to distribute to your database.
  • Unique registration link and data build - download the registration data of those who register via the free marketing tools and track those who register.
visit connect

What is Visit Connect?

This is a system developed by N200 for exhibitors to collect and manage visitor data. The software comes as a downloadable app for smartphones and a web portal accessed through My easyFairs. 

The visitor badges will be printed with QR codes. You can scan these codes with the N200 Visit Connect app available for Android and iPhone. The data is linked to the web portal, which allows you as an exhibitor to view and follow up on your leads.

To download your Visit Connect App and start using it, please contact a member of the easyFairs team: Faizah Din, email faizah.din@easyfairs.com, +44 (0)20 3196 4363. 

If you have EasyGo Leads or Plus the Visit Connect email will be sent to you around a month before the show.

To find out more about what Visit Connect is, please watch the video.

 

How do you use it?

You will receive an email from N200 entitled ‘Welcome to Visit Connect’, which provides you with your link to download the app, and create your login and password. This will automatically link to your N200 account, where all data will be gathered.

You will automatically be able to set up three ‘licences’. A single ‘licence’ gives you the ability to set up the scanner on a single smartphone device or iPad. This will give you unlimited badge scans on that device.

If you require more licences, please contact Faizah Din, who will be able to upgrade your account.

Please note a single activation is £150.

Exhibitors on EasyGo Leads will have 1 licence as part of their package

Exhibitors on EasyGo Plus will have 3 licences as part of their package.

 

Setting up your scanners, setting targets and assigning actions to leads

To make the most of this system, we highly recommend you to set your scanner up a few days before the show, and spend some time setting targets and assigning actions.

If you set targets for the number of leads you plan to generate during the event within the system, this will enable you to monitor your performance, identify trends, and analyse actions to be taken.

You can also assign ‘categories’ for leads so that you can filter them while you are at the event, saving you the hassle after the event of deciphering the different contacts you have received. For example, you can flag some contacts for follow-up meetings, some for emails about a certain product, etc.

Once you have set up your account, you can access the web portal using the following link: https://visitconnect.n200.com/

For full details about how to use and make the most of the app, please see this guide.

 

Accessing your data after the show

The Visit Connect portal will give you access to your leads, as well as your follow-up actions; see 'Browse Leads'.

 

Don’t want to use your iPhone or Android phone?

iPads are available to hireh; simply order them via your My easyFairs account. If you have any queries with this, please contact: Beth Kelly, email beth.kelly@easyfairs.com, +44 (0)20 3196 4331.

WARNING

Warning

Show Data

It is increasingly common for exhibitors to be approached by third party companies purporting to, or giving the impression that, they have access to the show’s attendee list. Please be aware that we do not pass on our data to ANY third party, so please note that these claims may be fraudulent. If you have any concerns at all, please contact a member of the team.

It also has been brought to our attention that fraudulent companies have been contacting our exhibitors under the guise of working with Easyfairs and offering ‘free advertising opportunities’ and claiming to be our preferred accommodation supplier.

You can find further details about these companies here - http://www.aeo.org.uk/expoguide. If you have already fallen victim to this fraud there is also lots of advice here for how to deal with it.

Please note that the Lab Innovations Official Show Guide is produced by Laboratory News and Easyfairs, and any contact made by other companies claiming to produce the Show Guide should be ignored.

 Our preferred hotels can be found here.