RETAIL+2010

easyFairs offers her visitors FREE learnShops; independent mini seminars and practical case studies covering the hot topics of today’s industry. These presentations ensure a steady visitor flow and moreover, are a true added value for professionals to visit the show.

Visual Communication Seminar Schedule (5 and 6 May, 2010)

Wednesday the 5^th, from 12 to 12:30 pm

VR Intelligence:  Philippe Voisin: President

"The Business Question"

Predictive Measure of the ROI (Return on Investment). Entails the use of 3D simulation in real time.

It is important to know precisely the ROI before incurring expenses. The lecture also discusses the methodology for decision-making (empirical or anticipative). We use the example of a Belgian study conducted by Research Solutions for JC Decaux.

Wednesday the 5^th, from 2 to 2:30 pm

Corogen: Youssef Akif: Multimedia Architect at MediaGroom

Dynamic Digital Posters: The Key to Success

Definition of dynamic signage, applications. Publicity or information? What is the target group? What strategy needs to be adopted to offer pertinent value-added content? What are the essential components to achieve effective communication?

Wednesday the 5^th, from 2:30 to 3 pm

NEC Display Solutions: Filip Cogghe

Public Displays

Of course, one must take into consideration the initial purchase cost of a monitor, as well as the total cost of ownership. A few examples of projects and analysis of customer statements.

Thursday the 6^th, from 12 to 12:30 pm

Sovifo: Dominique Lecomte: Director of TV Content Programming

            Gregory Jacquemin: Digital Signage Content Editing

Broadcast Expertise for Your Digital Signage Networks

This lecture touches on the crossroads between the design, integration, management and supply of multilingual content. Visit the Trade Fair for Visual Communication and discover «live» their new technical solution and their premium content offering from their Italian, Belgian and French sites.

Thursday the 6^th, from 1:30 to 2 pm

Centomedia: Rudy Dierckx: General Manager

Digital Signage as a Lever for the Company Spirit. Franchise Formulas.

How to handle national content in a network? How to apply digital screen communication at the point of sale? What is the strength of local input and the added value for the entrepreneur? Keeping operating costs in check.

Thursday the 6^th, from 2 to 2:30 pm

Digitopia: Jan Bussels: General Manager

Digital Signage in Practice

Reasons for resorting to digital signage and… when to give it up? "The Power of Content". Analysis of positive and negative cases in the retail world. Analysis of messages as "communication" versus "publicity". Examples of ROI.