'Everybody knew it was impossible, until someone came along who did now know that. And did it... - Epectitus
The market is always on the lookout for packaging innovations that will bring value to the sector by reducing costs and waste, or win the preference of the consumer. Technologies like printed electronics, near field communication (NFC), radio-frequency identification (RFID), sensory marketing, active films or new security techniques will have a big impact on the future of packaging. Packaging that can communicate and connect with consumers, collect Big Data, reduces counterfeiting or improves shelf-live and food safety, everything is possible for those who didn't know..
At the Smart Pack Symposium the brand owner, designer and marketer will get a wrap-up of the latest in smart and active packaging. Together with knowledge and scientific partners: European cooperation in Science and Technology, Wereld van Papier and Kenniscentrum Papier en Karton, a symposium is created to connect the latest insights with actual suppliers and examples.
The Smart Pack Symposium will be held on 24 November. It will combine:
- Summary of smart, active and intelligent packaging technology
- Brand stories of high value and high volume Smart packaging examples
- New scientific insights which can change the future of packaging
- Pitches and demos of Smart Packaging Solutions at the Packaging Innovations show
See you there.