GUEST 2018
Palacio Municipal de Congresos de Madrid
Madrid, Spain
24 - 25/10/2018

Key Figures


Professional Attendees


Commercial Interactions, per Exhibitor


Hours of Content


Keynote Speakers




GUEST is the most innovative hospitality event, powered by CEHAT and ITH. This B2B event to connect suppliers developing new products and technologies with the right hoteliers decision makers.  

For two days attendants can visit and interact with the exhibitors, participate in workshops and be part of demonstrations. 

On the other hand, exhibitors  can expose their products to the right target and transform visitors into clients thanks to Easyfairs marketing tools. 

This event is ¡organized by Easyfairs, the largest private organizer of professional events in Spain.


Send us a message

GUEST has been the starting point for a necessary meeting between technology and business in the Hospitality sector. Congratulations for the 2017 edition and let’s go for for 2018. Hospitality Business Unit director.

Daniel Just

Hospitality Business Unit Director

It has been a pleasure to share a discussion panel in the first edition of Guest. A good event and discussion forum for professionals in the hotel and tourism sector.

Carlos Díez de la Lastra

CEO Les Roches Marbella

I thank Guest 2017 for the invitation to moderate the panel discussion on premium tourism and share the results of IE Premium Tourism Barometer 2017. The panel of experts met, verified with their experiences the opportunity to develop the premium segment and luxury tourism in Spain.

Maria Eugenia Girón

Executive Director, IE Premium and Prestige Business Observatory

Good event, good space, good vibrations and very good participation! I learned a lot and enjoyed sharing. Highly recommended.

Virginia Irurita

Founder/Co-Owner | Made for Spain and Portugal

It has been a great opportunity to concentrate in two days, top-level speakers talking about how technology and innovation change the customer, their way of buying and enjoying the destination and the hotel. From there, we have been able to hear practical and real cases of the strategies proposed by the most innovative companies to attract the expectations of these "new" customers, with objectives focused on profitability. A luxury!

Álvaro Carrillo de Albornoz

Director General ITH

Guest has come to cover the event that the hospitalty sector needed, with challenges and opportunities that companies have to face. The sustainability of our tourism sector involves understanding the new client and finding efficient solutions. Our mission is to put together the most innovative companies, with sectorial professionals and those responsible for the companies that implement the different alternatives. This will allow us to remain the most competitive hotel and tourism sector in the world.

Ramón Estalella

Secretary General CEHAT

We are very satisfied with our participation in GUEST, during two days we attended very interesting presentations on how personalization is the key to attract the attention of today's global traveler. In addition, we were able to share with our industry's key decision makers our practical advice and have extensive discussions with them about their needs and what they are looking for in their trusted suppliers.

María Linares

Marketing Manager - Southern Europe | Lionbridge

It has been our first participation in GUEST and this new experience has allowed us to have direct contact with the final clients and to know directly their needs and opinions about the electronic security systems and what they would like it to be.

David Rico

Project Manager in Department of Engineering and Projects of BY DEMES GROUP

The Guest Summit, has been a pleasant discovery in its first edition, we are very grateful because of the opportunity it has given to generate a value meeting among the most important agents of the Hospitality sector, since it has gathered for two days, had met the most recognized brands in the sector, generated commercial appeal and very complete content with its exhibitions and workshops, without doubt an event, which can become a benchmark and in which Iristrace will be present.

Esther Moratalla Jávega

Director of the Hotel area of Iristrace

An entertaining, dynamic and above all interesting event, where you will find the best professionals in the Hospitality sector.

Ignacio Sanz del Pozo

Marketing and Sales Coordinator Marketing and Sales Coordinator Linguaserve I.S. S.A.

Our participation in GUEST 2017 has been a great opportunity to meet with direct managers of the different hotel chains, as well as to be in touch with key players in the sector. Without doubt it is a great event to strengthen relationships with your potential customers and be aware of the latest industry news. We will repeat in 2018!

Lorena Díaz-Santos

Marketing & Communications Manager of Zafiro

Despite the uncertainty about this event because it was the first year it was held, Guest has been very satisfactory for Omnitec. Most visitors have been professional people with very clear ideas about what they were looking for. We consider Guest a very professional room with a quality and interest on the part of the attendees far superior to the usual fairs of the sector.

Patxi Elduayen

Managing Director of Omnitec Iberia

GUEST has served to confirm the interest that exists within the hotel world in solving, in a fast and efficient way, the problems of its pools. An event clearly focused on Hospitality!

Rafael Busom

Public Swimming Pool Consultant RENOLIT IBERICA, S.A.

My participation in the GUEST SUMMIT has been an extremely useful and enriching experience. It has served to exchange experiences, diagnoses and forecasts about the exciting challenges facing not only the big managers of the tourism industry, but also the tourist municipalities that are the ones that, ultimately, must become DTIs to offer public services of quality with the use of new technologies and on the basis of sustainability and universal accessibility.

Toni Pérez

Mayor of Benidorm

For us participating in Guest Summit has been a great experience. All the relevant companies of the sector were there and it has presented the most important trends of the industry. An event you have to attend.

Luca De Angelis

Director of Sales and Account Management HRS


Guest 2017, the first spanish event focus on hospitality innovation, brought together 2,000 attendees from 10 countries.

More than 3,000 commercial interactions registered through the Smart Badge, the smart accreditation system  which made the networking considerable.