GUEST 2017
Palacio Municipal de Congresos de Madrid
Madrid, Spain
28 - 29/11/2017

NOVEMBER 28th & 29th

GUEST is an innovation event for the hospitality sector, powered by CEHAT and ITH, and organized by Easyfairs, the largest private organiser of professional events in Spain.


During 2 days, GUEST will showcase the latest technological developments applied to the hospitality industry, the best outsourcing & facility management solutions, the latest trends in catering, the best services aimed at improving the customer experience, generating higher revenues and lower costs.


Over 14,000 visitors will be attending and participating in various workshops, debates, discussion panels, presentations, conferences and networking areas.


GUEST SUMMIT will focus on key issues to help us visit the future of the industry.

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"GUEST is a great event where hoteliers will get to know the industry's future. There will be workshops and discussion panels where we will be able to interact and talk about sector trends in a moment in which we have to improve the quality and profitability of Spanish tourism."

Juan Molas

President of Cehat

"We are very proud that CEHAT and ITh, key players with great knowledge and experience in the industry, promote this event. This means that GUEST is clearly the event that the hospitality industry was waiting for."

María José Navarro

Director general of Easyfairs Iberia

"In GUEST we will be focusing on the latest trends that will set the future of the hospitality industry. Some issues to be considered will be: how the final user perceives Artificial Intelligence and Big Data in the Tourism Industry, new business models, the progress in semantic technology, natural language recognition, machine learning, voice recognition (Siri, Alexa, Google Home) and augmented and immersed reality; all of which will change buying habits and our experiences in our tourist destinations."

Álvaro Carrillo de Albornoz

Instituto Tecnológico Hotelero General Director

"We all have to make efforts to put into practice the great opportunities offered by innovation. If we want to survive in this changing world we must design products and experiences for the new customers of the 21st Century."

Ramón Estalella

Secretary General of Cehat


Av. Capital de España, 7, 28042 Madrid