GUEST 2017
Palacio Municipal de Congresos de Madrid
Madrid, Spain
28 - 29/11/2017

NOVEMBER 28th & 29th

GUEST is an innovation event for the hospitality sector, powered by CEHAT and ITH, and organized by Easyfairs, the largest private organiser of professional events in Spain.


During 2 days, GUEST will showcase the latest technological developments applied to the hospitality industry, the best outsourcing & facility management solutions, the latest trends in catering, the best services aimed at improving the customer experience, generating higher revenues and lower costs.


Over 14,000 visitors will be attending and participating in various workshops, debates, discussion panels, presentations, conferences and networking areas.


GUEST SUMMIT will focus on key issues to help us visit the future of the industry.

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GUEST is a great event where hoteliers will get to know the industry's future. There will be workshops and discussion panels where we will be able to interact and talk about sector trends in a moment in which we have to improve the quality and profitability of Spanish tourism.

Juan Molas

President of Cehat

We are very proud that CEHAT and ITh, key players with great knowledge and experience in the industry, promote this event. This means that GUEST is clearly the event that the hospitality industry was waiting for.

María José Navarro

Director general of Easyfairs Iberia

In GUEST we will be focusing on the latest trends that will set the future of the hospitality industry. Some issues to be considered will be: how the final user perceives Artificial Intelligence and Big Data in the Tourism Industry, new business models, the progress in semantic technology, natural language recognition, machine learning, voice recognition (Siri, Alexa, Google Home) and augmented and immersed reality; all of which will change buying habits and our experiences in our tourist destinations.

Álvaro Carrillo de Albornoz

Instituto Tecnológico Hotelero General Director

We all have to make efforts to put into practice the great opportunities offered by innovation. If we want to survive in this changing world we must design products and experiences for the new customers of the 21st Century.

Ramón Estalella

Secretary General of Cehat

Our aim is to try to offer the client technological products that solve everyday problems. For this, we think that technology must always be accompanied by three basic pillars: customer experience, respect for the environment and energy efficiency. Through this vision, we want to convey in GUEST a solid proposal perfectly adapted to the Hospitality sector

José Antonio Candil

Director of Professional Division of Dyson Iberia

GUEST will note, at this great hospitality event, that technology is revolutionizing the tourism industry and will show how the latest tools, such as apps and chatbots, improve the experience of guests and enhance the service and profitability of hotels

Joan Llado

CEO de Stay App

Es evidente que estamos en una constante transformación digital. Es crítico para el sector conocer las tendencias innovadoras que pueden aportar valor a su negocio a la vez que ser conscientes de lo que quiere el consumidor. Guest apuesta por la innovación, y ser la plataforma de unión de los diferentes ecosistemas que permiten y van a permitir que esta transformación digital sea una realidad en el sector hospitality

Mariona Campmany


Pensamos que GUEST va a ser un extraordinario punto de encuentro en el que se podrán conocer todas las tendencias por las que transita la transformación digital en el mundo hotelero. Estaremos allí para saber más de los desafíos que preocupan al sector, al tiempo que daremos a conocer algunas de las respuestas que la tecnología puede ofrecer.

Luis Bendito

Subdirector de Quonext


Av. Capital de España, 7, 28042 Madrid