PACKAGING INNOVATIONS 2012 - Anti-counterfeiting Workshop

Anti-counterfeiting in the pharmaceutical industry -
latest packaging trends & technologies

Wednesday 29th February 2012
9.30am – 13.30pm (incl light buffet lunch)

Counterfeiting of products and packaging is a multi-£billion business which is
growing at an alarming rate. Everything from Auto Parts, Cigarettes and Wine,
through Dietary supplements and Veterinary Products to Pharmaceutical
and Over-the-Counter (OTC) drugs are affected. The latter results in many
thousands of unnecessary deaths every year, but what can we do about it?
Well, there are many ways to tackle this but a strategic approach, that includes
securing packaging, is required to stay ‘one step ahead’ of the counterfeiters.

Benefits for Delegates:

Delivered by some of the leading thinkers & experts in the industry, working at the leading-edge of technology, this workshop will provide an unbiased & independent overview and help you see the ‘wood from the trees’.
It will help you identify the issues, look at emerging packaging trends and
technologies, including all sorts of overt (visible) solutions such as holograms and covert (hidden) solutions including various printing, coating and forensic technologies and then help you develop a strategy that fits with the Brand Owners security tactics in order to move forwards.
The speakers will bring the topic to life with real-life, hands-on examples and encourage you to bring YOUR OWN PACKS along for a FREE COUNTERFEIT-AUDIT which can be conducted separately in a confidential
environment if necessary.
There will be table-top demonstrations from a selection of hand-picked
sponsors with whom you can chat over a buffet lunch.

Timetable:

09:00 - 09:30 – Registration

09:30 - 10:00 - Pharma counterfeiting - the BIG issues

Anne Dallison – CTO Design Cognition, Pharmaceutical Packaging Expert, Fellow of The Packaging Society & Consultant

10:00 - 10:30 - Security Packaging - Necessity or Unnecessary Expense?

Jeremy Plimmer - Editor/Publisher - Product & Image Security Foundation & Chairman of West Midlands Packaging Society

10:30 - 11:00 - Falsified Medicines Directive 2011/62/EU – Packaging Implications, Issues & Alternatives

Helen Darracott - Director Legal and Regulatory Affairs at Proprietary Association of Great Britain (PAGB)

11:00 - 11:30 - Internet Security - how to catch the fakers and identify fake sites

James Bevan – Director Vandagraf / Agent for Net Enforcers in Europe (Software that enables brand owners to monitor Internet for counterfeits, grey market activities and other brand abuse)

11:30 - 13:30 - Interactive Session

Demonstrations, buffet lunch & networking

Booking price

£149 + VAT

Fee includes a full set of course documentation as well as refreshments & lunch

Venue: NEC, Birmingham UK

For further details & to register:

Email: training@designcognition.com
Telephone: +44 (0)115 846 1914
or visit: www.designcognition.com