Creation of brand power by package design
Fumi Sasada was born in western Japan, but attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975, Sasada joined the San Francisco office of Landor Associates. He returned to Japan as creative director of their Tokyo office in 1983. He was appointed Japan representative and deputy president of Landor Associates, Tokyo in 1992 and established Bravis Internationalin June 1996.
2006-2014 President of the Japan Package Design Association (JPDA) and 2012 became President of the Council of the Design Association of Japan.