The only honest answer to that question is “it depends”. So the best advice is to take no chances. Use all the available channels: ask easyFairs to put information about your presence on the show website, use your direct mail lists, place a show banner on your website, mention your participation in advertising (if you have already planned advertising, there’s no added cost apart from a small artwork change). And one of the best ways is still word of mouth. Get your sales reps and other customer-facing staff to mention your participation.