It depends on your company and your products. Of course, the ideal is to make sales onsite, but that isn’t always realistic, especially if you are selling big-ticket items with a long sales cycle. But here are some objectives you could think about:
1. Make entirely new sales on site
2. Increase business with existing customers
3. Find new buyers/generate leads within your existing market
4. Enter new vertical (industry) markets
5. Enter new geographical markets (especially if it is an easyFairs show abroad)
6. Launch new products
7. Meet or recruit sales agents or distributors
