How can I get my message to non-attendees?

A trade show attracts interest before and after, as well as during the event. Many people pre-register for a show but, for one reason or another, don’t show up. Ask us about how to reach the “no-shows”. Also, a trade show is a good occasion to make announcements to the press – so prepare a press release and other PR material, especially if you have some news to share such as a product launch.