LanguageI want to promote my presence & raise visibility but don’t have time – help!
Sounds like you should invest in the easyFairs® BOOSTER PACK! It gives you visibility in the pre- and post-show emails, logo inclusion on the show website and visibility on the show floor plan. And all that for €495 or less (please check with your local office for details).
Can I have the same stand next year?
We generally change the floor plan each year as this encourages greater visitor circulation (just as supermarkets often change the location of some product categories in the store). To secure an equivalent (or even better!) position, we recommend that you reserve a stand for next year’s show onsite. You will then have a month to confirm the booking.
What objectives should we set ourselves at the show?
It depends on your company and your products. Of course, the ideal is to make sales onsite, but that isn’t always realistic, especially if you are selling big-ticket items with a long sales cycle. But here are some objectives you could think about:
1. Make entirely new sales on site
2. Increase business with existing customers
3. Find new buyers/generate leads within your existing market
4. Enter new vertical (industry) markets
5. Enter new geographical markets (especially if it is an easyFairs show abroad)
6. Launch new products
7. Meet or recruit sales agents or distributors
What should we say in the show catalogue?
It’s all too easy just to insert a company blurb such as the press release boilerplate, or your corporate mission statement. Instead, think about the visitor audience and craft your message accordingly, subject to limits on word count etc. Don’t waste this additional piece of free advertising!
How do I stand out from the crowd?
If it is a busy show, remember
1. To get out and meet and greet in the aisles.
2. Create interest in special activities on your stand.
3. Customise your stand – with your own materials or alternatively, maybe one of the easyFairs® STAND CUSTOMISER packages will meet your needs (subject to local availability).