SECURA2013

Press releases

• Launch of the first Cradle to Cradle® workwear Launch of the first Cradle to Cradle® workwear 7 December 2012 10:37 Michael Braungart appeals to entrepreneurs to switch to REWORK Cradle to Cradle ‘guru’ Michael Braungart dressed in the first sustainable cotton workwear today to launch the first Cradle to Cradle brand of industrial clothing: REWORK. As opposed to ending up in a dustbin, REWORK is workwear that, in the future, will be 'taken out' of dustbins. Braungart: “The ball is now in the entrepreneurs' court. It is up to them to buy sustainable workwear and make REWORK a success. REWORK is more intelligent than recycling, it is upcycling.''' Sustainable with a good price/quality ratio REWORK Cradle to Cradle workwear is the result of a unique partnership between workwear producer Van Puijenbroek Textiel, textile service companies Berendsen and Lavans and waste management services provider Van Gansewinkel. The workwear is designed in such a way that all its constituent parts can be reused. Old and worn REWORK workwear can be used to spin new yarn or to make compost. The concept is innovative as well as sustainable and has a recognisable quality for a price that is comparable with that of normal industrial clothing. Braungart: “Everyone needs workwear. Entrepreneurs should not switch to REWORK because it is comfortable to wear, but because of the innovative new approach and the good quality.'' More than recycling Cradle to Cradle is more than recycling. Smart solutions were used from the outset in its design and production. The way in which REWORK workwear is dyed is, for example, much more environmentally friendly than traditional methods. As a result, the cotton thread does not contain any harmful substances, which means it can be used as a raw material for making, for example, new workwear. And that is precisely the idea behind the Cradle to Cradle: waste is food. This approach is a good way of tackling the increasing global scarcity of raw materials. Why throw away valuable raw materials like cotton, when you can easily reuse them? For more press information about REWORK Cradle to Cradle workwear, please contact Jean-Paul van de Wiel(mailto: jp.wiel@vptex.com /+31 (0)13 531 32 41 More info and photos on www.reworkwear.eu and www.vptex.com/rework http://www.havep.com/news/1169-launch-of-the-first...