Poken - Touch & Collect - Schüttgut Basel 2016
Poken Badge - Schüttgut Basel 2016

Turn your visitors into highly qualified leads

 

What is the badge reader?

All exhibitors receive one reader, part of their EasyGo package, to enhance the overall visitor experience.

The reader is a wireless sensor placed on your stand that delivers the digital product and company information you uploaded to My Easyfairs.

How does it work?

When visitors touch the reader with their badge, they collect all the information about your company and products that you uploaded to your My Easyfairs account. This information will be sent to them in a visit summary email at the end of day.

In return, you get the visitor data of everyone who touched your reader with their badge. You will receive the list at the end of the event via email.

Poken - Schüttgut Basel 2016

 

Benefits for you as an exhibitor

  • Distribute your company informtaion easily and widely ...
    Visitors can easily get your company and product information just by touching the reader with their badge. They will receive this information by email. Even visitors you didn't speak to my have collected some information on your stand.
  • Reduce costs and waste
    If you provide some of your company and product information in digital format, you'll need fewer hardcopy brochures, catalogues and other materials, saving you some printing and transport costs. Plus, visitors don't have to carry heavy documents around the event, so there's less risk they'll "lose" it.
  • Provide an engaging experience to your visitors
    Visitors who touch your reader with their badge at your stand get your information in a digital format, which makes it easy for them to share with colleagues and friends via email or social media.
  • More contacts and opportunities
    you can scan visitor badges with the Visit Connect App, but also suggest that they touch the reader with their badge to collect your digital marketing documents and company information.
    And you'll get a listing of all the visitors who do so!
  • Simplify the post-event follow-up
    You'll get an electronic listing of everyone who collected your info. No more time-consuming import of business cars or contact forms.

     

    What do you need to do before event?

    Check and update your company and product information on My Easyfairs. Visitors who touch your reader with their badge at your stand will receive this information by email.

      Poken - Schüttgut Basel 2016
      Poken Sticker - Schüttgut Basel 2016

       

      What do you need to do at the event?

      1. Come to the Organiser's Office to pick up your ready-to-use badge reader on the build-up day.
      2. Determine the best spot to place the reader: it should be easy for your visitors to access (very visible, neither too high nor too low, reachable from outside your booth ...). We're happy to help you!
      3. Apply the green sticker onto the wall or counter where you'd like to place the reader.
      4. Remove the backing from the adhesive pad on the back of the reader and stick it to the green sticker. You are welcome to use your own removable adhesive.
      5. There is no need to charge the reader throughout the event.
      6. Return the reader at the Organiser's Office to receive the visitor data via email after the event.

      N.B. Badge readers are rented and remain the property of Poken SA. Unreturned readers will be charged at CHF 500.-

        Poken - Schüttgut Basel 2016