Participating in PUMPS & VALVES provides solid answers to these fundamental sales & marketing questions:
1) What sales & marketing actions have you planned to attract new customers in 2012?
Exhibiting at PUMPS & VALVES is an ideal platform for introducing new customers from your target market to your know-how, products, and services -- as well as for meeting with existing customers.
easyFairs promotes its shows strictly to trade professionals, meaning that although the crowds are smaller, they are all the right people! A higher percentage of them are potential buyers of your products, and because you aren't wasting time talking to obvious non-buyers, you have more time to engage in direct conversation and actually sell.
2) Do your existing customers know your full product range?
This is a great opportunity for you to meet existing customers to inform them in person about your new products or to casually inquire about their new product needs.
Exhibiting at PUMPS & VALVES is an extremely cost-effect platform for customer care: they come to you! Spend a mere fraction of what you would on individual site visits and entice your current customers to visit your stand with a small gift. They'll see you in a new professional context -- which could lead to interesting discussions indeed!
3) How do you inform the market about your specific know-how and product innovation?
Participation reflects well on your company's market position, its strengths and innovation. At PUMPS & VALVES, it’s not the size of your stand but the creativity and dynamism of your products that will attract visitors. Its no-fuss, business-like atmosphere gives you the opportunity to set yourself off from the crowd, even (especially) if you are a smaller "specialty" provider!
Its clear floor layout, useful navigation documents such as exhibitor catalogue and floorplan, and the minimisation of hype all make PUMPS & VALVES an effective venue for spotlighting your company's offerings.