Language
Payne
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Stand A33 Contact details
NG16 2GT Gillbrook |
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Products
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OpenWhat will your customers remember about your packaging, product and – ultimately – your brand? |
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CloseResealability keeps consumers coming back to your pack, and to your product too. |
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InformCost-effectively control the conversation and communicate your messages, to win and keep customers. |
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ProtectBrand protection should be the norm for every product, not the exception. |
Press releases
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Packaging Resolved: Results revealed
Detailed findings of a study to identify and understand consumers' concerns over packaging have been published today (Monday, January 14th) by packaging solutions specialist Payne.
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Packaging Resolved Launch
Payne identifies key areas for consumer packaging complaints.
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Payne and AndersonBrecon UK
Payne has supplied 12,000 printed labels in support of an initiative to help emergency services when they are called to vunerable people's homes.
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Nestle Chocolate Promotion Tastes Sweet Success With Payne Tape
Payne’s Supastrip VDP tear tape has been used by Nestlé to deliver a unique number on-pack promotion for Mexico’s leading chocolate bar brand.
The three-month promotion for Nestlé’s Carlos V© brand was carried on 53 million chocolate bars and centred on helping the brand’s famous ‘King Carlos V’ character find his ‘lost’ crown.
Each bar featured a special 3mm tape which provided consumers with a unique code, printed in a high-contrast black text on a yellow background design. The tapes were applied to the inside of the wrapper, to be viewed after opening, combining a sense of anticipation and excitement with convenient easy opening.
Customers registered the code by SMS or online to earn ‘chocolate money’, which could then be ‘spent’ on prizes ranging from ringtones and online games to games consoles, bicycles, mobile phones, TVs and tablet computers.
Aura Sanchez, Carlos V© brand manager from Nestlé Mexico, confirms: “We are seeing record breaking results from the Carlos V© campaign with all targets being broken. As the code is on the Payne tape, the promotion is placed directly into the consumer’s hands at the time of opening, making it easy to find and contributing towards the success of this campaign.
“As well as being an ideal way to deliver the promotion, the printed tape from Payne has helped us further drive brand loyalty.”
Payne’s Supastrip VDP (variable data print) uses the latest digital print technology to create colourful, eye-catching designs and this promotion marks the first time Payne’s Supastrip VDP tape has been used on a flow-wrapped chocolate bar.
Tadeu Margaria, General Manager – Latin America for Payne, explains: “Payne’s printed message and tear tape solutions offer unrivalled opportunities to combine enhanced branding and communication with ease of use.
“The tear tape not only provides easy opening and tamper evidence, but also ensures the code is at the consumer’s fingertips for entering promotions, providing a valuable tool for brands to engage with their consumers.”
Payne tape can be applied without affecting production line speed and can be run across multiple stock-keeping units (SKUs). In this case, five different SKUs under the Carlos V© brand were included in the promotion.
“We are extremely pleased to have been able to provide Nestlé with a solution for this exciting promotion” Margaria concludes. “We look forward to discussing further projects with Nestlé in the future”.
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Box Compression Strength Increased With Rippatape From Payne
Independent research has further underlined the strengthening capabilities of RippatapeTM from leading packaging solutions provider Payne.
Rippatape™ is the original and leading tear tape, specifically developed for use on corrugated and fibreboard cartons. Designed primarily for easy opening Rippatape™ also increases the compression strength of secondary packaging, reducing the product damage that can occur during transit.
The study into its box-strengthening capabilities was carried out by Design Futures, the product and packaging design consultancy group based at Sheffield Hallam University.
Design Futures used analysis and comparative compressive strength testing on boxes with and without RippatapeTM.
A load was applied to each box in accordance with IS:708 (Part 6-1987) and the box’s point of failure recorded, then instrument readings and photographs of the area where the box failed were analysed.
And the study indicated that RippatapeTM applied to the inside of the box increased box compression strength by 8 per cent.
Mike Love, category manager for Payne, comments: “These results offer many potential benefits for producers of fibreboard and corrugated secondary packaging.
“They can potentially use thinner board,delivering cost and environmental benefits in terms of reduced material consumption and lighter weight. More load can also be added to boxes when Rippatape is applied, allowing more finished boxes to be stacked in transit for greater loading efficiencies and with reduced bulging or damage to boxes.”
Additionally, RippatapeTM provides a safer method of opening the cartons, avoiding the need for perforations which can weaken the box strength.
Using RippatapeTM means knives or other sharp implements are removed from the opening process thereby minimising the risk of product damage and possible personal injury, helping to meet environmental and CSR objectives.
RippatapeTM does not impede the recycling of the board it is adhered to, as the tape can easily be separated as part of the recycling process. This is a key benefit of Payne’s water-based adhesive.
In the tests, RippatapeTM was applied to the inner liner. However it can also be applied between the fluting and the outer liner, or to the outside of the outer liner. Rippatape™ can be applied at speeds of up to 450m/min at the point of board manufacture by using Payne's custom built applicators
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Paynes New Resealable Tape Solution Cuts Costs And Adds Promotional Value To Packs
Payne’s printed tape solutions are more versatile than ever, offering pack resealability alongside high impact branding and the opportunity to reduce costs and impact of packaging waste.
Developed inline with increased customer convenience requirements driven by on-the-go snacking and a growth in share packs, Payne’s printed resealable tape builds on the company’s expertise with adhesive labels, closures and tear tape technology.
The tape is located on the outside of the product's primary packaging, users simply open the pack, consume or use some of the contents, fold the pack back on itself before peeling back then placing the tape over the top, securing the rest of the product.
By combining this functionality with market leading print capabilities, Payne’s resealable printed tape offers brand owners a range of stylish and eye-catching design opportunities which can help ensure on-shelf standout and additional on-pack communication all contained within one solution.
For consumers, resealable packs offer a wide range of benefits. They act as a portion control mechanism and help cut food waste, with no need to throw away any unused product, or move the contents into a separate storage container.
The packaging is much more functional and intuitive, helping to keep food cupboards tidy and being easy to locate and to use.
For brand owners the promotional possibilities offered by Payne printed tapes mean messaging can be easily updated or tailored to specific customers by changing the tape and not the whole pack graphics.
This avoids the time, financial, stock management and environmental costs associated with origination of a complete new pack design and potentially reducing waste from packaging. Short run promotions or branding messages can therefore be easily instigated, keeping them more relevant and fresh for the target market.
Simon Wildash, Head of Marketing for Payne, explains: “Payne’s printed tapes combine the convenience of pack resealability with enormous opportunities for manufacturers to integrate short or long-term promotions within their pack design.
“In addition to adding functionality to a pack, the high colour graphics and sophisticated gravure print ensure maximum impact and enhance the product’s overall appearance.”
Consumers are demanding more from their packaging and Payne’s new resealable tape provides an additional option to the range of creative self adhesive labels and closures Payne also offers to meet these requirements.
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New Investment Underlines Payne's Commitment To Growth
Payne has demonstrated its commitment to developing its packaging solutions product range with a major investment in a new Nilpeter FA-4 label press at its Cardiff manufacturing facility...
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Payne Printed Message Tape and Labels Offer Ideal Solution for QR Codes
Brand owners are ideally placed to take advantage of the growing popularity of hi-tech Quick Response (QR)codes using printed message tape and labels from Payne.
A QR code is a type of matrix barcode or 2D code which can be read by a smartphone or webcam, and is most commonly used to allow the consumer to access extra interactive information about the product or brand.
The codes appear as a black and white block, which can be scanned by users with an enabled camera phone or webcam to link to digital audio or video content, display text, open up messaging applications on their device or open a web page in their browser.
In addition to branding and communication uses, they can also be utilised for promotions and competitions, or for stock tracking. QR codes hold many times more characters than traditional linear barcodes.
So the sophisticated digital print capabilities of Payne’s tape and labels, combined with the ability to add either to existing packaging, offers an ideal solution to brands looking to exploit the benefits of QR codes on their packaging.
Adding the QR code using a printed tape or label from Payne means the QR code can be changed quickly to adapt to changing interactive content.
Only the tape or label design needs to be changed, saving money on origination of a new pack. This also has potential to avoid packaging waste.
Simon Wildash, head of marketing at Payne, explains: “QR codes not only allow consumers to access extra content, which adds value to brands; they encourage them to share that content, which can create an interactive community around a brand or product.
“In addition to encouraging greater brand loyalty, this boosts on-shelf presence and influences the decision-making of buyers at the point of purchase, and we are seeing a lot of interest from customers in adding QR codes to their products.”
The use of printed tapes or labels also ensures the code is at the consumer’s fingertips for entering promotions online or via SMS registration, providing a valuable tool for brands to engage with their consumers.
Payne’s solutions are based on extensive research with customers to assess their needs, and hold advantages for retailers, brand owners and end users.
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