PACKAGING INNOVATIONS is the unique event for the latest trends and innovations in luxury and consumer packaging. Suppliers show their newest packaging and packaging materials, and design agencies share with you their vision on packaging designs.

If you're one of the select professionals for whom PACKAGING INNOVATIONS is designed, then you've probably already received our special invitation to visit. If not, simply click here to request your personal admission code.


Keynote Robert Monaghan
PACKAGING INNOVATIONS: What it is... and what it's not!
28 November 2012
17:00 - 17:45 hrs

Keynote Mark Shayler
Sustainable packaging: an oxymoron
29 November 2012
15:00 - 15:45 hrs

"At PACKAGING INNOVATIONS, the whole supply chain comes together, making this show interesting for both marketing and R&D."
Ron Groenland, Manager Packaging Development - FrieslandCampina

While we feature keynote lectures in English, the learnShops programme is a mix of Dutch and international speakers on such universal topics as folded cardboard, personalisation, on-shelf availability, consumer perspective, supply chain, brand engagement, and influencing consumers' shopping behaviours. 

  • Peter Klein Sprokkelhorst, voorzitter Pro Carton Nederland
    De onbeperkte toepasingsmogelijkheden van vouwkarton
  • Harry Mennen, Account Manager, De Budelse
    Massa productie & communicatie met een persoonlijke identiteit
  • Pieter van der Linden, Business Development en Retail Manager, Smurfit Kappa Benelux
    Uw “on shelf availability”  verbeteren met 19%? Dat kan!
  • Hervé Thurpault, Vice President Europe, PRS Research, Switzerland
    Pack Design: the difference between 'sold-out' and 'out-sold' - a consumer's perspective
  • Bert Van der Perre, A-ton
    Aansturen van de verpakkingsketen – Athena Graphics casestudy: redesign bakmixen Dr. Oetker
  • Peter Klein Sprokkelhorst, voorzitter Pro Carton Nederland
    De onbeperkte toepasingsmogelijkheden van vouwkarton
  • Steve Osborne, Partner, Osborne Pike Ltd, UK
    Is 'augmented' packaging the future, or just a talking 'New' flash? What does it need to do to achieve true brand engagement?
  • Mona van Wijk, Portfolio & Retail Account Manager, Tetra Pak Benelux
    Hoe creer je impact op het schap middels een verpakking? Een case van Tetra Pak en Healthy People
  • Edward Nieuwland – POPAI
    Shopper marketing; beïnvloeden van het shopper gedrag via near pack-, on pack- en in pack- promotions.

Now that's refreshing: Enjoy a drink while you hear about the newest innovations in Dutch packaging. We call it the Innovation Café, a mini-event taking place at PACKAGING INNOVATIONS.

The following companies will pitch you their latest and greatest:
WeLL Design, Itarus, Megavista, Tetra Pak Benelux, Reynders, Plato, Bunzl & Packable, A-ton, Teamplast and Hapece.

A professional jury* will ask probing questions, then the audience will ask questions and, at the end, audience and jury together will determine whether these innovations will rock your world! The innovation with the most votes will get the PACKAGING INNOVATIONS Award.

*The jury: Gerard Molenaar (editor in chief of Verpakken), Tanja Storm (IPC Project leader Wereld van Papier) and Arie Hooimeijer (director Kenniscentrum Papier en Karton and Bumaga)

InnoCos Pack,  a new packaging conference for senior executives in the cosmetic and personal care sector will take place alongside PACKAGING INNOVATIONS on 27 & 28 November 2012.


Apple - Danone – Go-Tan – Unilever – Suiker Unie – Koninklijke Peijnenburg – Nutricia – Chiquita – Philips – Heineken – Keune Haircosmetics – Koninklijke Verkade – AkzoNobel – Sligro Food Group – Ahold – D.E. Master Blenders 1753 – V&D – HEMA – Fashioncheque – Sodexo – Vrumona – La Place – Jumbo – Verstegen – VSM – Quooker – Agio Cigars – Plus – Australian Homemade – Red Bull Nederland – Carrefour – Vomar – HAK B.V. – Smilde Foods – Bison International – Mora – AS Watson - Peugeot Nederland NV - A Brand New Day – Henkel – Arizona Chemical – Vandemoortele NL – Banken Champignons BV – Yakult – Libbey Leerdam – Omron Electronics BV – FlorHolland – Prins Petfoods – SPADEL – Royal Talens  -Mora Produktie - Beckers Benelux - Anova Seafood B.V. - Solvay Pharmaceuticals - Bake Five – Coroos - King Cuisine - Mead Johnson Nutrition - Van de Leur Banketspecialiteiten - Vergeer Holland – Dobotex - ZON fruit & vegetables - Jaguar, the fresh company – Intratuin - Van Oers United - Chrysal International BV - Hewlett Packard Nederland - Joh. Enschedé Amsterdam - Texaco Benelux - C1000 - Revolution Tea - Yarrah Organic Petfood BV - Bakkersland BV - Ad van Geloven Groep - Klaas Puul bv. - Compaxo Fijne Vleeswaren B.V. - Farm Frites – Monsanto – Grozette - Spar Retail NV - Hero

"PACKAGING INNOVATIONS is an asset to anyone who is involved in packaging. More than anyone, we know what the impact of packaging is and we are therefore constantly looking to innovate. For us, this would be the ideal place for inspiration."
Niels Lammersen - Het FOODATELIER, Enschede

Catalog partner

Verpakken is the official catalog partner of PACKAGING INNOVATIONS 2012 and realises the official eventspecial.

Note: Free admission is by invitation only. Request for a personal entrance code and registration via the button at the top right of this page. easyFairs has the right to deny free access to those who do not comply with the visitor profile. Access without an invitation: €75,- per day. PACKAGING INNOVATIONS is an event for professionals only. Therefore we regret that students are not admitted.

easyFairs Netherlands BV is a member of CLC-VECTA. 

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