PACKAGING INNOVATIONS 2011 - KEYNOTE: Lars Wallentin

Keynote: Lars Wallentin

Lars Wallentin, an authority in marketing, design and packaging is the keynote speaker at day one of PACKAGING INNOVATIONS.

His seminar: “Packaging Sense: does it really go back to simplify, surprise and synergies or is there a hidden secret?” will inform you about the fact that there is a huge difference between what a young brand manager want and what a top designer has to offer, provided that he/she gets enough freedom to be creative with clear objectivities. Known examples are of course Steve Jobs and Nespresso!

Lars Wallentin was born in Sweden and moved to Switzerland in 1964 to continue his carrier at the Nestlé headquarters. He was responsible for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik and KitKat.

Keynote:

Lars Wallentin
Packaging Sense: does it really go back to simplify, surprise and synergies or is there a hidden secret?
30 November from 16.45 hours
Passengers Terminal Amsterdam, The Netherlands

A detailed overview of this keynote and other seminars can be found in the learnShop program.

^{Note: Free admission is by invitation only. Registration via the button top right of this page or send an e-mail to: pi-nl@easyFairs.com with your name and address, position and company name. easyFairs has the right to deny free access to those who do not comply with the visitor profile. Access without an invitation: 75,- per day. We regret that students are not allowed.}

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