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PRINT 4 PACKAGING
Don’t just think it - print it!
The time it takes for a product to progress through the check-out point is the benchmark by which successful in-store management is measured.
Packaging is the face of the brand, and print is right at the front-line in retail marketing; essentially, the voice of the product on the shelf. How well it’s seen and heard can be the defining point of differentiation between deal and no deal.
Refreshing a brand’s on-pack messaging in response to changes in market conditions at high speed and at an affordable cost is today’s print industry’s stock-in-trade. Customised communication at the click of a mouse. From concept to commercial reality with minimum lead-time and maximum impact – consumer-efficient and cost-effective.
The latest developments in graphic arts technology will be spotlighted in the dedicated Print 4 Packaging Zone – rated as the focus area of most interest by 51% of all registered visitors attending PACKTECH and its co-located events at the NEC in February ’10.
Here’s what some of our 2010 exhibitors have to say:
“Being an innovator in digital printing, the packaging market is more and more becoming a key market for Xeikon. Therefore we wanted to be present at the easyFairs PACKAGING INNOVATIONS show. However, we had never expected this exhibition to be such a big success, by number and by quality of the visitors.
“We have already signed up for next year’s edition.”
Frank Vanmeenen, Global Marketing Manager, Xeikon
“Opus21 Digital is one of the UK’s leading packaging mock-up suppliers and has always enjoyed great success at PI. Year on year the number and quality of leads we get from each show grows!
“We would be happy to recommend the PI show to everybody but our competitors.”
Mark Hunter Purvis, Director, Opus 21 Digital
Who should exhibit in the Print for Packaging Zone?
If you are offering time to market solutions within any of these broad packaging print sectors then this is YOUR cost-effective opportunity to meet a unique target audience for whom appearances really count.
· Prepress systems & software
· Press equipment incl. flexo, offset, digital
· QC & inspection systems
· Proofing
· Finishing equipment
· Prototyping
· Consumables incl. inks, plates, paper & board, films
It’s where print matters – and where printing equipment, systems and materials suppliers can showcase the latest developments in cutting-edge solutions to * Packaging Printers & Converters * Brand Managers *Packaging Technologists *Marketing Directors * NPDs * Print Buyers * Designers
For further information, please contact David Fergus -
david.fergus@easyfairs.com
+44 (0) 20 8622 4417
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