OMExpo 2014 - Feria de Madrid, 09 - 10 April 2014

Organized by the International Advertising Association (IAA), La Voz de la Industria  brings together 5 different profiles from the communication and advertising industry: advertisers, media agencies, agencies, associations and traditional media.

Where is the industry going towards to?, What is the new role for the current marketing directors?, What will be the role of traditional media in the new context?. Those are some of the questions to be answered at the First Forum La Voz de la Industria

11.00-11.30

Hacia donde va la industria

Daniel Casal, Presidente IAA-Spain

@danielcasal

 

11.35-12.05

Nuevo Rol del Director de Marketing

Franciso Hortigüela, Director Marketing at Samsung

 

12.10–12.40

Planificación de medios en tiempo real

Gerardo Mariñas, CEO Spain at Mediacom

@gmarinas

 

12.45–13.15

El Futuro de las agencias de Publicidad

Pablo Muñoz, Presidente y CEO de FCB

@Think4Sale

 

13.20–13.50

Papel de los Medios tradicionales en el nuevo paradigma Digital

Olga Martínez, Owner at About International Media

@AIMMadrid