MAINTEC2011

MAINTEC 2010 GIVES MAINTENANCE CONNECTION UK A HUGE SALES BOOST

Total investment: £7,500
Total sales to date: £100,000

Maintenance Connection was already a well established CMMS (computerised maintenance management system) software company with offices in America, Canada and Australia. However, in March 2009, the company identified a gap in the UK and European market and so Maintenance Connection UK, based in Warwickshire, was born.

After nine months of sales and marketing activity the company started looking for something new to help boost its market presence.  At about the same time Steve Martin, Managing Director of Maintenance Connection UK heard about the easyFairs® MAINTEC 2010 trade show held at the NEC. He comments:
“It seemed such a great opportunity to meet key decision makers and demonstrate what our CMMS system has to offer. After speaking to the easyFairs® team we decided to take the plunge and get a stand at the show.”
(Box out)THE DECISION TO EXHIBIT WAS TO PROVE TO BE DECISIVE WITH THE SECURING OF MAINTENANCE CONNECTION UK’s BIGGEST CLIENT TO DATE.
In fact the show attracted 1,632 visitors over the three days and on day two of the show, the Maintenance Connection UK team met with Daniel Oglesby, a leading engineer for the Viking AGF project .

Steve picks up the story “Daniel was commissioned with finding a CMMS system for a new gas storage facility being built in Germany, as a joint venture for several large oil & gas companies. We were actually his last stop at the show and we are so glad he saw us. After seeing a short demonstration and talking through the requirements of the project he quickly recognised the potential of our system.”

The requirement from Viking AGF was a CMMS system that would meet a series of demanding conditions. Following several meetings with Viking AGF and Attric (specialists in CMMS implementation for the oil & gas Industry), they decided to use the Maintenance Connection system as it comprehensively fulfilled all their key requirements.

“It was fantastic news, commented Steve, “The contract was signed in July 2010 only four months after the easyFairs® MAINTEC exhibition. We usually have lead-times of 6-9 months; overall the show has brought in £100,000 worth of new business from various leads and that’s just the start.
 
“The team came away with 25 leads, including 10 very hot ones, so we expect more business to materialise and funnily enough, we signed a £25,000 deal yesterday with a major food brand.”

Steve is very impressed with the support the easyFairs® team provided. He explains: “We were not sure what to expect from the show.  Everything was made very easy and kept simple by the MAINTEC team which was good for us as this was our first exhibition in the UK.

“We recognised very quickly that the visitors were of a high quality rather than large volume. This meant real quality in the leads we took away from the show. The exhibition has more than paid for itself in terms of the customers and leads we have gained.   As a result, we’ve already signed up for easyFairs® MAINTEC 2011 to ensure we’ve got a good stand space to continue building on our business in the UK.”