IT-MÄSSOR attracts busy IT professionals who might not go to any other show!
Due to the high concentration of thematically-focused and topically relevant exhibitors, activities, workshops & lectures, and networking opportunities, IT-MÄSSOR draws an audience of visitors that you just won't meet anywhere else.
The show's clear structure facilitates goals-oriented visits, and busy professionals really appreciate that! They come with concrete investment intentions and a purpose: to meet new suppliers, to make new business contacts and to buy new solutions to their toughest IT challenges. Statistics from past easyFairs shows show that 82% of visitors do business as a result of participation in the event.
And we make sure that the right decision-makers are there. Besides the intense visitor promotion in the run-up to the show (in cooperation with prominent user organisations and trade publications), the industry’s most important IT buyers are personally invited by phone. Typically, these are the same people who said they'd love a show like this when we surveyed them during our research phase, so they do come!
That's how easyFairs delivers clear and measurable ROI: more deals in fewer days, at a lower cost than traditional exhibitions.
How can you afford not to be there?