FASTFOOD & CAFÉ2010

• Visitors with budget to spend – 88 % of visitors to easyFairs FASTFOOD & CAFÉ 2008 said they have authority to take purchasing decisions on behalf of their companies
• Sales event – the focus is on doing business
• easyFairs generates clear and measurable ROI: more deals in fewer days, at lower costs than traditional exhibitions
• Statistics from easyFairs FASTFOOD & CAFÉ 2008 show that 86 % of visitors do business as a result of participation in the event
• The industry’s most important visitors are personally invited by phone
• easyFairs is cooperating with the leading magazines

Exhibitors in Malmö say:

"easyFairs FASTFOOD & CAFÉ in Malmö in 2008 was excellent, we met the decision-makers, so it was the right people who came to the trade fair. We’re very satisfied!"
Christian Persson, salesperson for Skåne/Blekinge, SantaMaria Foodservice

"You come closer to the customers at these trade fairs. They have more time to walk around among the exhibitors and stop at the stands, so that we can really talk to them."
Staffan Eklund, Principal Account Manager, Valora Trade Sweden AB, Foodservice
 
"We have gained new customers and made sales at the trade fair. We are very happy and will exhibit at easyFairs FASTFOOD & CAFÉ in the future."
Lars Andersson, Salesperson, Key accounts, Metos Kitchen Intelligence

When easyFairs FASTFOOD & CAFÉ was held in Malmö in 2008, it had around 2400 visitors from the industry and it was apparent that the trade fair was a meeting place that was in demand. Well-known names among exhibitors and visitors meant that it was a great success. 75% of the visitors stated that easyFairs FASTFOOD & CAFÉ in Malmö is an important trade fair for purchasing. Since the trade fair in Stockholm in 2009, when the number of visitors increased by 41%, easyFairs FASTFOOD & CAFÉ has reinforced its position as Scandinavia’s leading fast food and café trade fair.

In Malmö, we once again have the opportunity to reach the most important decision-makers in the Öresund region for two intensive days of sales. The region is now northern Europe’s biggest growth area and continues to grow, which has had a positive effect on the café and restaurant business. easyFairs’ strength is the concept of a two-day sales event to which only the industry’s buyers are invited. “An excellent customer segment” and “people want to do business” are just a few of the positive comments about the trade fair. Exhibit at easyFairs FASTFOOD & CAFÉ and meet the fast buyers with the most purchasing power in the food and café industry.

Focus Areas
•Trends & driving forces in fast food & café
•Innovation in the coffee shop market
•Success stories
•New concepts for fast food restaurants
•What’s hot & what’s right in the fast food & café world
•Future markets