The Professional Academy - North West Centre

Stand 47

Contact details

CB2 3AH Cambridge
United Kingdom
www.professionalacademy.com

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The Professional Academy - Manchester centre, provides professional qualifications in Marketing, Digital Marketing, Sales, Management and Purchasing and Supply.

Products

Chartered Institute of Marketing - Introductory Certificate in Marketing

The Introductory Certificate in Marketing provides an introduction to marketing, its’ purpose as a business function and the importance of considering marketing’s impact on both internal and external customers.

Designed for those who have no prior experience of marketing but are considering entering into it as a career or those who would like to extend their current role to incorporate marketing.

On completion of this qualification you will be able to:

1. Understand the function of marketing and its role in an organisation
2. Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
3. Understand more about customers and managing customer relationships
4. Communicate to both internal and external customers using a variety of different means.

This qualification consists of two modules:

1. What is Marketing
2. Understanding Customer Relationships

There are four hand-in/exam dates a year and you can begin your studies at any time. The two modules, studied with our two-day workshops and guided home study will typically take between 3 - 6 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

CIM-Introductory-Certificate-in-Marketing.pdf

http://www.professionalacademy.com/introductory-ce...

Chartered Institute of Marketing - Professional Certificate in Marketing

The professional certificate in marketing provides a practical insight into the principles and application of marketing at a tactical level, giving you the skills and knowledge to devise and execute marketing activities and gain marketing credibility.

Aimed at junior marketers, those who are working in supporting marketing roles, usually within the marketing function, but also individuals in more senior roles, particularly in SMEs, where marketing is an element of their responsibilities.

By the end of this qualification you will be able to:

1. Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan.
2. Know the many different ways of understanding and communicating with customers, and the function these methods serve.
3. Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison.
4. Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.

This qualification consists of four modules:

1. Marketing Essentials
2. Marketing Information and Research
3. Assessing the Marketing Environment
4. Stakeholder Marketing

There are four hand-in/exam dates a year and you can begin your studies at any time. The four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

CIM-Professional-Certificate-in-Marketing.pdf

http://www.professionalacademy.com/professional-ce...

Chartered Institute of Marketing - Professional Diploma in Marketing

The professional diploma in marketing focuses on the theoretical aspects of marketing and the skills to manage the marketing function including channel management, stakeholder impact and product development.

Ideal for marketers who are responsible for the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate in Marketing level with a future marketing management role in mind.

By the end of this qualification you should be able to:

1. Evaluate the role of the marketing planning process and its implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment.
2. Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives.
3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing, and organisational success.
4. Identify the organisation’s information needs, scope of research projects, and resource capability to underpin the development of a business case to support marketing projects.

There are four hand-in/exam dates a year and you can begin your studies at any time. The four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

This qualification has four modules:

1. The Marketing Planning Process
2. Delivering Customer Value Through Marketing
3. Project Management for Marketing
4. Managing Marketing

CIM-Professional-Diploma-in-Marketing.pdf

http://www.professionalacademy.com/professional-di...

Chartered Institute of Marketing - Chartered Postgraduate Diploma in Marketing

A strategically focused qualification enabling you to influence and contribute to an organisation’s customer orientation, competitive strategy, and manage the organisation’s marketing activities. It is a challenging, two-stage marketing qualification that provides a route to Chartered Marketer status.

Marketers who have gained significant level of marketing knowledge and experience. Focusing on strategic marketing management it is ideal for marketers aspiring or already working at strategic management level.

By the end of this qualification you should be able to:

1. Make the transition into strategic marketing management.
2. Work more cross-functionally at a senior management level.
3. Make a significant contribution towards the organisation’s corporate and business strategy.
4. Contribute to board decisions.

This qualification consists of two stages. Stage 1 includes the following modules:

1. Emerging Themes
2. Analysis and Decision
3. Marketing Leadership and Planning
4. Managing Corporate Reputation

Stage two consists of only one module which is Leading Marketing.

There are four hand-in/exam dates a year and you can begin your studies at any time. For Stage 1 the four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. For Stage 2 the majority of students will take between 3-6 months to complete the work-based project. We commit ourselves to support all our students for up to a maximum of two years.

CIM-Chartered-Postgraduate-Diploma-in-Marketing.pdf

http://www.professionalacademy.com/cim-postgraduat...

CAM Foundation - Diploma in Digital Marketing

The Diploma in Digital Marketing is ideal for those who would like to develop their current marketing knowledge and gain an overview of the foundation principles and elements of digital marketing. This will provide you with a greater understanding of the digital consumer’s behaviour allowing you to develop more effective digital marketing campaigns and communication, be aware of the factors that can influence a digital marketing plan and online marketing activity and best practices for various market research methodologies.

This qualification consists of 3 modules:

1. Digital Marketing Essentials
2. Digital Marketing Planning
3. Marketing and Consumer Behaviour

We allow you to begin your studies at any time throughout the year and you have four opportunities during the year to submit your module assignments, March, June, September and December.

The three modules studied through our Complete Learning Package which includes a two-day workshop per module alongside the guided home study programme will usually take approximately 9 months to complete from your enrolment date, although we provide all our students with a maximum of two years support, allowing you to study at a pace that suits your circumstances.

Digital_marketing_LR.pdf

http://www.professionalacademy.com/diploma-in-digi...

CAM Foundation - Diploma in Mobile Marketing

The Diploma in Mobile Marketing is ideal for anyone who already has some general marketing knowledge and is looking to gain an overview of marketing within the digital environment.

In particular the modules focus on the fundamentals of on and offline marketing principles and research methodology, the behaviour and relationship of the online customer, the factors influencing the digital marketing environment and mix as well as gaining an understanding of the development, opportunities and implementation of mobile marketing campaigns.

This Qualification consists of 3 modules:

1. Digital Marketing Essentials
2. Marketing and Consumer Behaviour
3. Principles of Mobile Marketing

We allow you to begin your studies at any time throughout the year and you have four assignment submission opportunities per year – March, June, September and December.

The three modules studied through our Complete Learning Package which consists of a two-day workshop per module alongside your own guided home study programme and will typically take around 9 months to complete. However, you can choose to study at a faster or slower pace that suits your requirements as we commit ourselves to support all our students for up to a maximum of two years.

Mobile_Maketing_LR.pdf

http://www.professionalacademy.com/mobile-marketin...

CAM Foundation - Diploma in Digital Metrics and Analytics

The Diploma in Digital Metrics and Analytics qualification has been designed specifically for those who already have some marketing knowledge and are looking to improve their digital marketing knowledge with a specialism in web analytics and social media monitoring.

The three modules provide an overview of the digital marketing environment including the use of marketing planning, research and communications both off and online, the relationship and behaviour of online customers and the various campaign tools available and how best to use them to gain maximum returns, with the final module focusing on the mediums and methods where web analytics and social media monitoring can be utilised and best methods for measuring and evaluating data.

This qualification consists of 3 modules:

1. Digital Marketing Essentials
2. Marketing and Consumer Behaviour
3. Web Analytics and Social Media Monitoring

You can begin your studies at any time throughout the year and you have four assignment submission opportunities per year (March, June, September and December).

The three modules studied through our Complete Learning Package consists of a two-day workshop for each module alongside your own guided home study programme and will typically take around 9 months to complete, however this may vary depending on whether you study at a faster or slower pace based on your personal circumstances. No matter what your pace of study, we provide a maximum of two years support for all our students as standard.

Metrics_and_Analytics_LR.pdf

http://www.professionalacademy.com/diploma-in-digi...

CAM Foundation - Diploma in Digital Campaign Planning

The Diploma in Digital Campaign Planning provides an introduction for anyone who would like to build on their existing marketing experience to include a solid understanding of the foundations of digital marketing.

The three modules will provide an insight into marketing and communications principles, plans and research for understanding the digital consumer's behaviour, the digital tools and techniques available and how best to use and monitor them for maximum return and the factors that influence both the current and future implementation, project delivery and evaluation of digital campaigns.

This qualification consists of three modules:

1. Digital Marketing Essentials
2. Marketing and Consumer Behaviour
3. Implementing Digital Campaigns

You can commence your studies at any time throughout the year and there are four opportunities to submit your assignments during the year (March, June, September and December).

The three modules are primarily studied through the Complete Learning Package which includes attending a two-day workshop for each module alongside your own guided home study programme. This means that the Diploma in Digital Campaign Planning will typically take around 9 months to complete although you can choose to study at a faster or slower pace to suit your requirements, particularly as we commit ourselves to supporting all of our students for a maximum of two years.

Campaign_Planning_LR.pdf

http://www.professionalacademy.com/diploma-in-digi...

CAM Foundation - Diploma in Digital Media and Branding

The Diploma in Digital Media and Branding is ideal for those who would like to build on their existing marketing knowledge and experience to incorporate a more in depth understanding of the digital marketing environment including how to integrate both offline and online marketing campaigns effectively.

Through the three modules that make up the Diploma in Digital Media and Branding, students are provided with an introduction into the core theories and elements of digital marketing, including applying digital consumer behaviour concepts to marketing communications campaigns, gaining an understanding of the digital tools and how best they can be applied and best practice for integrating both off and online campaigns for effective marketing and brand awareness.

This qualification consists of three modules:

1. Digital Marketing Essentials
2. Marketing and Consumer Behaviour
3. Implementing Digital Media and Branding

All our students are able to commence their studies at any time throughout the year and so through the Complete Learning Package which incorporates the three modules being studied with a two-day workshop for each module along with the guided home study programme will usually take approximately 9 months to complete from your enrolment date. However, all students are automatically supported for up to two years as standard allowing you to study at a pace that suits you.

There are four module assignment submission deadlines for the Diploma in Digital Media and Branding throughout the year, March, June, September and December.

Media_and_Branding_LR.pdf

http://www.professionalacademy.com/diploma-in-digi...

CAM Foundation - Diploma in Managing Digital Media

The Diploma in Managing Digital Media builds on previous marketing communications experience and considers managing the digital marketing mix in relation to the current environment and expected future trends.

This qualification consists of four modules:

1. Integrating Digital Media and Branding
2. Implementing Digital Campaigns
3. Advertising
4. Public Relations

By the end of this qualification you should be able to:

1. Explain both existing advances and likely developments in digital communication techniques and identify how these changes challenge and compliment the conventional forms of communication
2. Plan and execute digital campaigns
3. Evaluate the importance if integrating diverse media in communications
4. Discuss the new role of social media and networks in communication
5. Apply the tools available to measure the effectiveness of digital campaigns against key performance indicators and recommend appropriate responses to a given situation

There are two hand-in/exam dates a year and you can begin your studies at any time. The four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

Managing_digital_media_LR.pdf

http://www.professionalacademy.com/diploma-in-mana...

CAM Foundation - Diploma in Marketing Communications

An in-depth qualification that explores the marketing communications mix and its application for building customer relationships and brand development including characteristics, strategies and constraints

This qualification consists of 5 modules:

1. Marketing and Consumer Behaviour
2. Public Relations
3. Direct Marketing & Sales Promotion
4. Advertising
5. Integrated Media

By the end of this qualification you should be able to:

1. Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
2. Demonstrate the skills needed to devise, execute and analyse a PR plan
3. Explain the roles of direct marketing and sales promotion, as well as mange and maintain a marketing database
4. Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
5. Understand the role and the importance of integrating all media (including digital) in effective marketing

The five modules studied through the complete learning package method will typically take around 15 months to complete, although you can choose to study at a faster or slower pace to suit your requirements. You have two opportunities throughout the year (June and December) to submit and sit your assessments. We commit ourselves to support our students for up to a maximum of two years.

Marketing_communications_LR.pdf

http://www.professionalacademy.com/marketing-commu...

Institute of Sales and Marketing Management - Certificate in Sales and Marketing

With a practical focus the ISMM Certificate in Sales and Marketing is designed to develop your own practical skills as a sales professional and ensures that you can apply the theory covered to real-life cases and examples.

This is an introductory qualification and therefore ideal for school leavers or people very new to sales who wish to have a basic understanding as a foundation to build on, or someone from another basic business background looking to move into sales.

This qualification consist of two modules:

1. Selling in a Customer-Focused Organisation

This module will develop the skills needed to be an effective sales person and you will learn about sales planning and communication skills.

2. The Customer-Focused Organisation

You will identify the characteristics of different business focuses and explore the sales and marketing relationship and how they work together to obtain new customers, satisfy their needs and retain them through effective customer care.

You can start your study at any time, the Award in Sales and Marketing will typically take between 3 - 6 months to complete and the complete sales certificate will usually take between 6 – 9 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/sales-certifica...

Institute of Sales and Marketing Management - Diploma in Advanced Sales and Marketing

The Diploma in Advanced Sales and Marketing focuses on the practical skills of selling and considers the importance of marketing, the sales theory, and your personal presentation and management.

The advanced diploma is ideal for practicing "hand-on" sales people, with two or more years experience and who are looking to expand their knowledge/skillset with a view to becoming a more effective sales individual. You might be looking to develop your understanding of the sales process and gain knowledge of areas of sales which you may not have considered or have not come across previously.

This qualification consists of four modules:

1. Marketing for Sales Executives

Covering marketing planning, the importance of a customer-focused orientation and some of the basics of marketing research to understand customer needs and behaviour.

2. Selling Skills for Sales Executives

Focuses on the nature of selling, including the sales cycle and the necessary skills for effective selling in different contexts.

3. Supporting Skills for Sales Executives

Developing your personal business skills including communication, presentation, administration, and time management.

4. Investigative Project for Advanced Selling Skills

An investigative report usually looking to improve the sales process. Work-based investigative assignment

You can start to study at any time, the Diploma in Advanced Sales and Marketing will typically take between 12 – 18 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/advanced-diplom...

Institute of Sales and Marketing Management - Diploma in Sales and / or Account Management

Building on your existing knowledge and experience the level 5 qualification - Diploma in Sales and/or Account Management considers the Sales and Account Management roles and the responsibilites you have as a leader for selecting, recruiting and ensuring high performance from your sales team.

You will also gain an understanding of how to use marketing to understand your relationship with your customers and how to satisfy, plan and develop sales and marketing strategies to support their needs effectively and profitably through the sales process.

The Diploma in Sales and/or Account Management is aimed at the significantly more experienced sales individuals with 5 or more years experience working in a sales role.

More specifically at this level, the individual would either be a sales manager in charge of a sales team (Diploma in Sales Management), a sales professional responsible for key account management (Diploma in Account Management) or an experienced sales individual who works in these roles as a combined position.

The qualification is designed to help you expand on your theoretical knowledge giving you the skill and knowledge needed to work towards a more senior or strategic sales role.

This qualification consists of five modules:

1. Account Management Principles and Practice

You will learn about marketing satisfying buyer needs and practicalities of account management and planning as well as benchmarking for best practice.

2. Sales Management and Leadership

You will investigate best practice in selection, recruitment and retention, coaching for improvement and consider leadership styles in management including how to build quality teams through performance measurement, confidence building and motivation, and team development. You will also learn how to prepare and present proposals and quotations to customers for the supply of products and services.

3. Account Management and Sales Management

You will examine the relationship between the salesperson and the customer and consider the application of different sales models in developing a relationship selling approach especially through an analysis of buyer behaviour and establishing the most profitable means of planning and organising sales activities and teams. You will also evaluate the ethical issues and legislation in sales and marketing, look at change management and the importance and methods involved in making decisions and resolve problems rapidly.

4. Marketing for Account Managers and Sales Managers

You will examine the relationship between sales and marketing and how to develop appropriate strategies. Having completed the study programme you will be able to manage your continuous personal and professional development, evaluate organisational orientation and the integrated role, function and structure of sales and marketing and identify the challenges facing non-marketing organisations as well as put together a marketing strategy.

5. Investigative Project

This module is designed to assess learning across all previous modules allowing you to assimilate all your studies by undertaking a work-based project to deal with a problem or issue facing your organisation.

You can start to study at any time, both the Diploma in Sales Management and the Diploma in Account Management will typically take between 12 – 18 months and the combined Diploma will usually take between 15 - 20 months to complete. Whichever option you choose, you can choose to study at a faster or slower pace to suit your requirements and we commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/level-5-qualifi...

Institute of Sales and Marketing Management - Executive Diploma in Strategic Sales and Account Management

The course develops your core attitudes, skills set and knowledge at this level and extends complex management and leadership skills focusing on areas including sales and marketing planning, competitive strategies and resources management.

The executive diploma is ideal for students would be practicing high calibre Senior Sales and/or Account Managers and Leaders who have recently begun working at a strategic level and would like to develop their knowledge and experience.

This qualification consists of four modules:

1. Strategic Concepts in Sales and Account Management

This module focuses on areas including the key concepts of corporate strategy, planning, corporate ethos and competitive strategies.

2. Strategic Sales Management

You will gain an understanding of the responsibilities of being the manager of a sales department such as planning, organising and managing the relationships of a sales team whilst ensuring ethical and legal compliance.

3. Implementing Strategy in Sales and Account Management

You will consider the implementation and integration of sales plans into the wider business functions whilst utilising staff as an asset that creates value.

4. Investigative Project

This module is designed to assess learning across all previous modules allowing you to assimilate all your studies by undertaking a work-based project to deal with a problem or issue facing your organisation.

The Executive Diploma will take between 12-18 months to complete, through a combination of home study with full support and the intensive workshops – as you would be studying mainly from home, you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/executive-diplo...

Chartered Management Institute - Award in Introduction to Management and Leadership

This award provides a solid grounding in the key elements of the management role and responsibilities for first-line and supervisory level, together with the skills necessary to ensure success. This introductory course provides a firm foundation from which to progress into management by focusing on operational aspects.

Designed for those who are relatively new or are already operating in a first-line management or a supervisory role and wish to improve your knowledge and skills to progress further or have had little or no formal training in management.

This qualification consists of 1 module focusing on 3 key areas:

1. Personal Development Plans (PDP)

This section focuses on the importance of a PDP for the benefit of both the individual and organisation, its use for the short to longer term and how the individual’s management style can impact and contribute to the overall team contribution.

2. Using data for meeting Stakeholder needs

You will gain an understanding for the various types of data available, how to use this information to identify organisational stakeholders and plan the best way to meet their needs using the resources available.

3. The selection process, team welfare and performance

You will gain an insight into the principles and processes used when recruiting for a vacant role, how to identify, assess and improve poor performance within a team and encourage team welfare in order to achieve objectives.

There are four hand-in dates a year and you can begin your studies at any time. The course will typically take between 3 – 6 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/introduction-to...

Chartered Management Institute - Diploma in Management and Leadership

Building on your ‘hands on’ management experience, this course focuses on the practical aspects of management including using plans to manage resources, personnel and customer awareness.

Designed for those who are relatively new or are already operating in a first-line management or a supervisory role and this qualification is ideal if you wish to improve your knowledge and skills to progress further or have had little or no formal training in management.

This qualification consists of 9 modules:

1. Personal Development as a Manager and Leader

You will learn how to improve your individual management and leadership skills and create a personal development plan (PDP). You will construct, implement and evaluate your PDP with achievable but challenging goals whilst ensuring healthy and safe working practices.

2. Information-based Decision Making

You will gain an understanding of using information to support decision making, including how to identify and evaluate sources of data and methods to analyse, present and effectively communicate data and results.

3. Performance Management

You will examine the management of both individual and team performance and be able to identify and agree responsibilities to achieve performance objectives, poor performance and provide feedback for improvement. The unit covers identifying possible causes of conflict and suitable minimisation or prevention strategies.

4. Resource Management

You will examine how to select, plan, and manage the resource supply chain and associated costs to meet objectives. You will consider the monitoring and evaluating of internal and external resources and to develop strategies to predict and manage disruptions.

5. Meeting Stakeholder and Quality Needs

You will learn to identify the company’s stakeholders, their expectations and the best methods to communicate this to your team. You will examine quality standards, conduct a quality audit and learn how to promote continuous improvement and change within the company.

6. Conducting a Management Project

You will use all your skills learnt during the course and applying them to a specific issue or problem which provides a useful report for your organisation.

7. Marketing Planning for Managers

You will consider marketing’s role and predicting the needs of stakeholders and the impact of the marketing environment. You will devise, implement and monitor a marketing plan incorporating the marketing mix that contributes to the achieving an organisation’s objectives.

8. Human Resource Development

You will gain an understanding of human resource plans to meet the organisation’s current and future objectives, including an assessment of staff’s abilities and capabilities as well as how to develop, agree and monitor an individual’s PDP.

9. Managing Recruitment and Selection

You will consider the employment process including identifying personnel requirements and developing an induction for the new team member. The importance of ensuring constant fairness, objectivity, equality of opportunity and any legal requirements is also covered.


There are four hand-in dates a year and you can begin your studies at any time. The nine units studied will typically take between 12 – 18 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/diploma-in-mana...

Chartered Management Institute - Diploma in Strategic Management and Leadership

A comprehensive qualification developing existing management skills to a strategic level enabling you to perform effectively as a senior manager and implement your organisation’s strategy.

Designed specifically for Managers who are responsible for the development and performance of staff and would like to build on this experience to gain a more in depth understanding of organisational strategy.

This qualification consists of 9 modules:

1. Personal Development as a Strategic Manager

This unit is about the leadership and personal management skills required for operating at a strategic level. Part of the assessment is to produce your own personal development plan (PDP) which covers how to identify and achieve both your personal and corporate goals whilst also considering quality, health, and safety.

2. Strategic Performance Management

You will examine the links and how to manage the performance of a team to ensure their contribution to the overall strategic objectives and the tools and techniques available to set targets and measure future team performance.

3. Financial Management

Financial data is essential for developing and making judgements against strategic objectives, and you will learn how to obtain and analyse its’ validity and formulate conclusions to base budgets on and how these support organisational and stakeholder objectives.

4. Strategic Information Management

This unit is about determining the criteria for selecting and capturing data and how to evaluate, monitor, and manage the information both internally and externally to support strategic decision making.

5. Conducting a Strategic Management Project

You will develop a company-based investigative project, drawing together all your skills learnt during the course and applying them to a specific issue or problem.

6. Organisational Direction

You will be able to identify and analyse progress towards organisational strategic aims and objectives. More specifically you will evaluate the component parts of a strategic plan, audit the business environment and the needs of stakeholders, and develop a range of strategic options to meet corporate objectives.

7. Strategic Marketing

During your studies you will understand the importance of a marketing plan’s component parts and how to identify, develop, agree and monitor it to support the strategic objectives.

8. Strategic Planning

The aim of this unit is to consider the purpose, direction and implementation of strategic plans on an organisation, and how to assess priorities and justify alternative strategic options and the impact on stakeholders.

9. Human Resource Planning

You will examine how the human resources plan supports the strategic objectives and assess current and future HR requirements and procedures within the legal and organisational culture and framework.


There are four hand-in dates a year and you can begin your studies at any time. The nine units studied will typically take between 12 – 18 months to complete although you can choose to study at a faster or slower pace to suit your requirements. We commit ourselves to support all our students for up to a maximum of two years.

http://www.professionalacademy.com/diploma-in-stra...

The Chartered Institute of Purchasing and Supply - Foundation Diploma in Purchasing and Supply

This qualification provides an ideal introduction to purchasing and supply, its purpose and importance as an effective business function.

It has been designed for those who already have previous business experience and are considering entering into purchasing and supply as a career or are new to the role.

This qualification consists of the following modules:

1. Effective negotiation in purchasing and supply
2. Developing contracts in purchasing and supply
3. Measuring purchasing performance
4. Managing purchasing and supply relationships
5. Purchasing contexts

You can begin your studies at any time during the year and so the five units, studied with our three-day workshop and guided home study will typically take between 15 - 18 months to complete, although you can study at a faster or slower pace to suit your requirements.

We are committed to supporting all our students for two years.

http://www.professionalacademy.com/foundation-dipl...

Chartered Institute of Purchasing and Supply - Advanced Diploma in Purchasing and Supply

This qualification develops your existing purchasing and supply experience and how as a manager it is essential to understand its function as part of the wider business environment.

It has been designed for those who already have previous purchasing and supply experience and are looking to progress onto a management level role.

This qualification consists of the following modules:

1. Management in the purchasing function
2. Risk management and supply chain vulnerability
3. Improving supply chain performance
4. Marketing for purchasers
5. Operations management in the supply chain

You can begin your studies at any time during the year and so the five units, studied with our three-day workshop and guided home study will typically take between 15 - 18 months to complete, although you can study at a faster or slower pace to suit your requirements.

We are committed to supporting all our students for two years.

http://www.professionalacademy.com/advanced-diplom...

Cambridge Professional Academy Prospectus

Our 2012/2013 prospectus containing all qualifications and costs.

Cambridge-Professional-Academy-Prospectus-2012_2013.pdf

Press releases

  • The Professional Academy Opens for Business in Manchester

    Business professionals in the Manchester area will soon be able to gain marketing qualifications through the highly-acclaimed The Professional Academy.
    With its exceptional student support and study options, The Professional Academy students continuously achieve pass rates well over 80% in a range of qualifications from the Chartered Institute of Marketing (CIM) and the CAM Foundation. Most recently they have achieved 100% pass rate for the Emerging Themes and Analysis and Decision modules which form part of a very challenging Postgraduate marketing diploma.
    Looking forward to the Manchester launch in April, The Professional Academy 's managing director – Martin Hutchins said: "We are very excited to be offering courses in the Manchester area - which is fast-becoming a hub for creative industries such as marketing and media. These in turn attract other types of business.
    “The CIM qualifications are becoming an essential item to have on your CV with many employers now preferring this above even university degrees. This is due to the practical nature of these qualifications and the CIM's continuous efforts to keep the syllabus current and applicable to the real business world."
    The Professional Academy will also provide the opportunity for sales professionals to gain an industry-recognised qualification from the only UK sales institute – the Institute of Sales and Marketing Management (ISMM). The Professional Academy has helped many companies improve their sales team knowledge and experience both in the UK and abroad; Gulf Air being one of the most recent companies coming on board.
    For further details please contact: peter.vandelft@professionalacademy.com or visit www.professionalacademy.com

    http://www.professionalacademy.com

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