How we attract decision-makers
We invest in an extensive marketing and PR campaign in the run up to MAINTEC to reach a broad range of senior maintenance buyers, spanning partnerships with industry bodies, advertising, inserts and editorial in key trade press, and emails, online promotion and social media coverage.
The 2012 campaign reached the heart of the maintenance and asset management market through the following:
Support from and partnerships with industry associations, including mailshots, emails and website promotion from:
• Institute of Asset Management
• Institution of Engineering & Technology
• Society of Operational Engineers
• Institution of Plant Engineers
• British Institute of Non-Destructive Testing
• UK Thermographic Association
• Institute of Diagnostic Engineers
• British Compressed Air Society
• Facilities Management Association
• SIRA
Advertising campaigns and inserts in:
Industrial Plant & Equipment | The Engineer |
Professional Engineering | Engineering Maintenance Solutions |
Hazardous Engineering Solutions | Plant Engineer |
Process Industry Informer | Process Engineering |
Process & Control | Manufacturing Chemist |
Industrial Compliance | Factory Equipment |
Manufacturing Engineering Process Control Automation Journal | Insight (BINDT) |
NDT News | Condition Monitoring |
Rail Staff | Government Business |
Online advertising via:
MAINTEC event website | EMS Magazine |
HES Magazine | IP&E Magazine |
The Engineer | Professional Engineering |
Process Industry Informer | Process Engineering |
Factory Equipment | Process & Control |
Industrial Compliance | Manufacturing Chemist |
Materials Handling World | Manufacturing Engineering Process Control Automation |
Rail.co | RailwayPeople |
RRC Training |
Emails and e-newsletter promotion to the following databases:
MAINTEC previous visitors and prospect database | EMS Magazine |
HES Magazine | IP&E Magazine |
The Engineer/Source | Professional Engineering |
Process Industry Informer | Process Engineering |
Works Management | Factory Equipment |
Process & Control | Industrial Compliance |
Manufacturing Chemist | Materials Handling World |
Rail.co | Chemical Engineer |
Rail Staff | Manufacturing Engineering Process Control Automation |
RailwayPeople | Industrial Exchange & Mart
|
Plus:
• A dedicated PR campaign, featuring editorial in the key industry press
• A targeted telemarketing campaign, to the MAINTEC database and exhibitors’ key prospects
• Comprehensive coverage on social media channels, through MAINTEC’s LinkedIn Group and Twitter, as well as promotion through partners’ social media groups
If you would like to contribute to the 2013 marketing campaign, or have any suggestions, please contact Katie Morhen, Marketing Project Manager:
T: +44 (0)20 8843 8814
E: Katie.Morhen@easyFairs.com
For more information or to book a stand please contact Jerry Dawson – Sales Manager:
E: Jerry.Dawson@easyFairs.com
T: +44 (0)20 8843 8823
Or book online
It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides. An example of one such guide is Fairguide. To find out more please follow this link.
Medios & Partners
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Principal Media Partner
Feria(s) relacionadas
- PUMPS & VALVES 2013Netherlands, Rotterdam02/10 - 03/10/2013
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