How we attract decision-makers


We invest in an extensive marketing and PR campaign in the run up to MAINTEC to reach a broad range of senior maintenance buyers, spanning partnerships with industry bodies, advertising, inserts and editorial in key trade press, and emails, online promotion and social media coverage.

The 2012 campaign reached the heart of the maintenance and asset management market through the following:

Support from and partnerships with industry associations, including mailshots, emails and website promotion from:

•    Institute of Asset Management
•    Institution of Engineering & Technology
•    Society of Operational Engineers
•    Institution of Plant Engineers
•    British Institute of Non-Destructive Testing
•    UK Thermographic Association
•    Institute of Diagnostic Engineers
•    British Compressed Air Society
•    Facilities Management Association
•    SIRA

 

Advertising campaigns and inserts in:

Industrial Plant & Equipment

The Engineer

Professional Engineering

Engineering Maintenance Solutions

Hazardous Engineering Solutions

Plant Engineer

Process Industry Informer

Process Engineering

Process & Control

Manufacturing Chemist

Industrial Compliance

Factory Equipment

Manufacturing Engineering Process Control Automation Journal

Insight (BINDT)

NDT News

Condition Monitoring

Rail Staff

Government Business

 

Online advertising via:

MAINTEC event website

EMS Magazine

HES Magazine

IP&E Magazine

The Engineer

Professional Engineering

Process Industry Informer

Process Engineering

Factory Equipment

Process & Control

Industrial Compliance

Manufacturing Chemist

Materials Handling World

Manufacturing Engineering Process Control Automation

Rail.co

RailwayPeople

RRC Training

 

Emails and e-newsletter promotion to the following databases:

MAINTEC previous visitors and prospect database

EMS Magazine

HES Magazine

IP&E Magazine

The Engineer/Source

Professional Engineering

Process Industry Informer

Process Engineering

Works Management

Factory Equipment

Process & Control

Industrial Compliance

Manufacturing Chemist

Materials Handling World

Rail.co

Chemical Engineer

Rail Staff

Manufacturing Engineering Process Control Automation

RailwayPeople

Industrial Exchange & Mart

 

Plus:

•    A dedicated PR campaign, featuring editorial in the key industry press

•    A targeted telemarketing campaign, to the MAINTEC database and exhibitors’ key prospects

•    Comprehensive coverage on social media channels, through MAINTEC’s LinkedIn Group and Twitter, as well as promotion through partners’ social media groups

If you would like to contribute to the 2013 marketing campaign, or have any suggestions, please contact Katie Morhen, Marketing Project Manager:
T: +44 (0)20 8843 8814
E: Katie.Morhen@easyFairs.com

For more information or to book a stand please contact Jerry Dawson – Sales Manager:
E: Jerry.Dawson@easyFairs.com
T: +44 (0)20 8843 8823
Or book online

It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides.  An example of one such guide is Fairguide. To find out more please follow this link.

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