First, take a look at all the tools that easyFairs offers you such as free invitations, email, logo banners, show newsletter etc. Visitor promotion is part of the deal so don’t miss out. Align your promotional strategy to your marketing plan (i.e. what you want to achieve from your participation). Divide your promotional strategy into three phases: pre-show, at-show and post-show. Remember that people are exposed to a lot of competitive messages so it’s best to develop a strong communications theme around your participation (e.g. this might be a product launch or a special offer) and pursue it consistently.