As an exhibitor it is not just a stand you book, you will also get a free complete and personal marketing campaign in My easyFairs. Use this and our other tools and don't miss out on potential visitors.
At this page we will show you the easy marketing tools you can use with your participation:
My easyFairs is your personal catalogue on the easyFairs website. As soon as you register as an exhibitor you will receive an email from us with your personal log-in and all the information you need to be able to use My easyFairs.
First you need to upload your company and product details on My easyFairs. Visitors to the website will be able to see your company and products through the exhibitor list. When visitors click on your company name they will find your company details, products and press releases. You will be able to control this information directly through My easyFairs. When you place information on your latest innovation and products, visitors will read this on the website under the heading “exhibitor product news”.
At My easyFairs you'll also find helpful Marketing and Technical guidelines. These contain all the information you need to make your participation at the exhibition super easy and super successful. You will also be able to order extra items, if you need them.
The advantages of My easyFairs are:
- Promote your company and products online for free;
- Visitors to our website will be guided to your website;
- More visitors to your website;
- Your own website will appear higher in the Google rankings, which makes it easier to find your company on the internet.
- More visibility of your company logo through the online catalogue;
- Easy dissemination of your press releases and product news;
- All information concerning your participation within easy reach;
- Easy and simple way of ordering extras for your stand.
Read the easy guidelines and launch your marketing campaign now!
Generate leads and raise your market profile all year round! The Online365 Pack comes as part of the standard easyFairs exhibitor offer, alongside your All-in Package. There’s no easier or more cost-effective way to reach a qualified audience throughout the year.
- Multi-show, multi-industry, multi-country product search engine
- Clickable company name in the online catalogue
- Listing in product categories
- Social media share tool
- Self-managed multilingual company microsite with display of company (or product) logo
- Easy, direct contact with registered visitors
Ensure that the maximum number of quality visitors are aware of your participation and call at your stand. Boost your opportunities before, during and after the show. We want to ensure that you squeeze every possible opportunity out of your participation. The package includes the following marketing and visibility tools:
- Logo in pre-show newsletter Maximise your visibility through easyFairs online visitor promotion. Your logo with hyperlink will be placed on the email communication to our complete target group of potential high quality visitors.
- Product showcase Feature a product at the top of the online catalogue – a photo and unlimited text with click-through to your own website.
- Logo in online catalogue Your logo appears against your entry in the exhibitor catalogue on the website.
- Logo inclusion on website Your logo appears on a special scroller for “boosted” exhibitors.
- Logo in floorplan Your logo appears on both the online and the onsite floorplan, making your stand stand out!
- Post-show highlights email Maximise your visibility in post-show communication (not only with visitors but also with potential buyers who pre-registered but did not attend). Your logo (or product picture etc.) and message are included in the body of the email.
Make use of the Booster Pack. All you have to do is fill in this form (in Dutch) and the benefits of My easyFairs will start directly. All of this for € 495.
Onsite Promo Packs™
easyFairs trade shows offer exhibitors a variety of exclusive promotional opportunities that give high visibility to your stand throughout the show. The end result in all cases will be more visitors heading for your stand, more buzz around your exhibits, and increased sales opportunities!
Our three offers of Onsite Promo Packs™:
Onsite Promo Pack - Lanyard
Get constant visibility throughout the show with your company’s name and logo on the official show lanyard. The lanyard is worn by every delegate (exhibitors, visitors and speakers). This is an exclusive opportunity for one exhibitor to get unmatched exposure.You must book early to get in on this one! Your investment, only €1.500.
Onsite Promo Pack - Leaflet
Leafleting gives you the opportunity to hand out leaflets to all visitors onsite in designated areas. This is the ideal way to raise awareness, for example for a new product offer, or to increase participation in a promotional raffle. This offer is limited to a maximum of three exhibitors per show. Your investment, only €1.500.
Onsite Promo Pack - Ad Voucher
The vast majority of visitors to easyFairs shows pre-register at www.easyfairs.com by printing out a voucher in their own home or office. All visitors get a printed ticket and information when they arrive onsite. This presents exhibitors with an exceptional opportunity to reach a highly targeted audience both online and via print, with maximum exposure occurring at the moment visitors arrive at the show. This opportunity is limited to a maximum of three exhibitors. Your investment, only €1.500.
easyFairs Onsite Promo Packs are standard offers for all easyFairs shows. In addition there may be specific opportunities for individual shows so please ask your easyFairs sales representative for details.
Note: all promotion material must be approved in advance by easyFairs
Create your own promo video for just €200
Would you like to create a promotional film about your company? At MOCON, we’ll have a professional camera team on hand. All you need to do is brief the team upfront and help direct the shoot. You will have exclusive rights over the end product! And best of all – the cost is just €200. Here are some examples of films produced at previous shows:
More information and contact
For further information about these tools and ordering the Booster Pack™ and/or the Onsite Promo Packs™, you can contact:
Susanne den Otter
Phone: +31 (0)162 408984