News: Smart badge & poken

Nolia, Umeå
Umeå, Sweden
06 - 07/09/2017

Turn your stand visitors into highly qualified leads!

We are delighted to be able to offer our exhibitors and visitors access to our new smart badge technology!

All visitors will receive a ‘Smart Badge’, which they will be able to use to touch the badge reader on your stand to receive information about your company.

You will then be sent the details of the visitors who have scanned the reader!

Watch our video



Download our brochure


Smart badges cover pdf

Update your profile


Smart Badge My Easyfairs

Possibility of making contact, even at a busy stand.

Alexandre Riguet

Exhibitor Transport & Logistics Antwerp, Belgium

Easily accessible for visitors & a low threshold.

Erik Van Buren

Exhibitor Transport & Logistics Antwerp, Belgium

Great system to track and measure our impact.

Paola Pilar Del santos

Exhibitor Futurizz Madrid, Spain

FAQ


How does it work?


EasyGo Smart Badges 2017 Reader
  • Each exhibitor receives a badge reader and sticker to place on their stand.

  • The reader is a wireless sensor placed on your stand that delivers the digital product and company information you uploaded to My Easyfairs.

  • When visitors touch the reader with their badge, they collect all the information about your company from your profile. This information will be sent to them in a visit summary email at the end of day.

  • In return, you get the visitor data of everyone who touched your reader with their badge. You will receive the list at the end of the event by email.

What are the benefits for me as an exhibitor?

  • Distribute your company information easily and widely…

    Visitors can easily get your company and product information just by touching the reader with their badges. They will receive this information by email. Even visitors you didn’t speak to may have collected some information on your stand.

  • Reduce costs and waste

    If you provide some of your company and product information in digital format, you’ll need fewer hardcopy brochures, catalogues and other materials, saving you some printing and transport costs. Plus, visitors don’t have to carry heavy documents around the event, so there’s less risk they’ll ‘lose’ it. 

  • Provide an engaging experience to your visitors

    Visitors who touch your reader with their badges at your stand get your information in a digital format, which makes it easy for them to share with colleagues and friends via email or social media.


  • More contacts and opportunities

    You can scan visitor badges with the Visit Connect App, but also suggest that they touch the reader with their badge to collect your digital marketing documents and company information. And with GoLeads or GoPlus, you’ll get a listing of all the visitors who do so!

  • Simplify the post-event follow-up

    Included in GoLeads or GoPlus, you’ll get an electronic listing of everyone who collected your info; no more time-consuming import of business cards or contact forms.

What do I need to do before the event?


Smart Badge EasyGo Easyfairs


Ensure your profile on your My Easyfairs account is fully updated, with your company profile, product information, and any information you would like visitors to see about your company.


What do I need to do at the event?


EasyGO Smart Badges 2017
  1. Come to the Organisers’ Office / Business Point

    to pick up your ready-to-use badge reader on the build-up day.

  2. Determine the best spot

    to place the reader: it should be easy for your visitors to access (very visible, neither too high nor too low, reachable from outside your booth). We’re happy to help you!

  3. Apply the green sticker onto the wall

    or counter where you’d like to place the reader.

  4. Remove the backing from the adhesive pad

    on the back of the reader and attach it to the green sticker. You are welcome to use your own removable adhesive.

  5. Encourage visitors to scan their badge

    on the reader when they visit your stand; the light will glow green when a successful touch is made. There is no need to charge the reader throughout the event.
    NB: If you experience any issues with your reader at the event, contact the Poken support team onsite at the Organisers’ Office / Business Point during build-up and event days.

  6. Return the reader at the Organiser's Office / Business Point

    at the end of the last day of the event.

  7. If you have GoLeads or GoPlus,

    you get the data of everyone who touched your reader(s) with their badge. Just log in to My Easyfairs to download the list.
    Only GoVisibility? Visitors were able to collect your information when touching your reader(s) but you need to upgrade to GoPlus to get their data.

Will it cost me anything?


  • Smart badges are part of the EasyGo package in 2017.
  • Unreturned readers will be charged at €500. Badge readers are rented and remain the property of Poken SA
  • Please note that this does not replace your Visit Connect scanning app, which you can use to proactively gain, qualify and categorise leads

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