People do business with people... it's a fact!

Visitors attend SHOP to do business, and this offers exhibitors a real, measurable and tangible opportunity to generate leads and increase sales.

“Times are difficult for artisan producers like myself, so it’s invaluable to have my achievements recognised. Exhibitions like SHOP are great forums for us to place and brand our products in front of the key industry decision-makers.”

Florrie Purcell, Owner, The Scullery & winner of the Overall Product of the Show award in 2011

Did you know... of 2011 visitors:

84% were visiting to meet new suppliers or see new products

89% make the final decision on product purchases

76% identified new suppliers

74% stayed for over two hours

91% said they will visit SHOP again in 2012


The ideal platform to meet retailers

SHOP 2011 played host to 2,326 focused buyers, covering all sectors of retail, wholesale, foodservice, manufacturing and distribution... and SHOP 2012 is set to be even bigger and better!

SHOP offers the ideal platform, over three days, for exhibitors to showcase their products and services to visitors who come to the show to do business. 

The show facilitates a captive and targeted audience, at a time when new business has never been more important.


If your marketing plan for 2012 includes 'new business', make your attendance at SHOP a priority!

SHOP delivers:

  • Face-to-face time with current and potential customers
  • High quality visitors with real purchasing power!
  • Exposure to over €312,500 worth of press and media coverage!
  • Transparent low prices - means value for money and clear ROI
  • Sales event - the focus is on doing business
  • No wasted time as your stand is ready for you to do business
  • Organisation is taken care of by easyFairs - you can concentrate on sales

“SHOP 2011 will provide an unrivalled business opportunity for Northern Ireland food and drink companies to showcase their innovative, award winning products to numerous high quality retail and food service buyers from right across the Republic of Ireland. This year visitors to the Northern Ireland Naturally stand will experience a true flavour of the very best of Northern Ireland Food and Drink.”

Shane McArdle, Invest NI Food Sector Marketing Adviser, Republic of Ireland

If you would like to discuss exhibiting with us in more detail please contact:

Caroline McGuinness 
Tel: 01 903 6060 


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