Have a look at what some of our past exhibitors and visitors have said about the show:


“I attend SHOP every year and I find it extremely beneficial. I often pick up golden nuggets of information at the event from getting around and talking to different suppliers, and producers. It offers a perfect platform for networking and Kelkin Ltd has subsequently gone on to purchase equipment from several suppliers after attending SHOP."

Marie Lyons, Brand Manager, Kelkin Ltd 


“This is our first time exhibiting at SHOP, and we could not be more delighted with the response. We will be taking away over 50 good solid leads of both distributors and retailers, and have also met the Purchasing Director of one of the largest multiples! The show features a great mix of products on offer and the audience is well balanced with distributors, independents and multiples.”

Vincent Dennehy, Company Sales & Marketing Director, Kilcuan


“SHOP 2011 this year was a definite success, another good opportunity to meet existing customers, old friends and discover new opportunities. The quality of leads was excellent, and we already have a number of follow-up visits in place.”

Michael Keogh, Managing Director, Bite Group


“To be crowned the Supreme Cheese at the Irish Cheese Awards at SHOP 2011 is a terrific recognition for the hard work that we’ve put into making Killeen Goat Mature the best it can be. We believe this win will have a positive impact on our brand, and open doors to retailers who appreciate quality Irish cheese.”

Marion Roeleveld, Killeen Goat Mature cheese producer


“The quality of visitors has been excellent. We have met the influential people we need to meet. It has been very worthwhile and we will be back next year.”

Tony Ryan, Managing Director, Rota Industries Ltd


“I was very impressed with SHOP 2011. The stands had a great selection and I  found a lot of information. I would have liked to spend more time at this event.”

Eric Moore, Director, Orchard Foreign Foods


"SHOP has historically been a very successful event for our company. It's a place for us to meet with our customers and identify new customers. Liaising on new business, face to face, makes all of the difference and is definitely a more effective means to close a deal. We're hoping to continue to generate new business at the show in 2012." 

Seamus McHugh, Marketing Manager CBE

"With 31 years' experience of being a chef, and with a genuine passion for producing fresh quality Irish food, I'm delighted to have an opportunity to showcase my Irish handmade ready-to-eat range. Among retailers and the food service trade, there's definitely a huge interest in sourcing quality Irish food at affordable prices. SHOP 2012 looks set to help me achieve significant market exposure, allowing me to develop my business and capitalise on current market trends."

Leonard Connolly of Leonard's Foods, Cork

"For a small start-up business like Simplee, SHOP 2012 offers an excellent opportunity to meet with some of the country's top buyers. We've already achieved considerable success across the wider Munster region and parts of Dublin. However, it will be exciting to put our product range on the national stage; we're delighted to have a chance to showcase our East Cork brand to even more buyers and decision-makers. Looking forward to seeing you there!"

Edel Cooney, Simplee

“SHOP is a significant event for many of our newly-launched food micro-business and SME clients – there’s a genuine opportunity to secure sales listings.”

Adrienne Rodgers, Assistant CEO, Cork City Enterprise Board

“In recent years, SHOP has become a key event in the calendar of many of our micro-business and SME clients. For smaller businesses, sales campaigns can be quite costly. Trade events like SHOP often give entrepreneurs a vital boost – there’s a chance their brand will capture the imagination of decision-makers from Ireland’s top multiples and independent retailers.”

Michael Hanley, Acting CEO, North Cork Enterprise Board

“The businesses attending SHOP from across County Cork, have participated in practical and focused training that’s aimed at helping entrepreneurs to develop ‘real-life’ and industry-relevant skills. Any opportunity that provides start-up and newly-established businesses with a chance to showcase their products should be valued. As much as possible, we endeavour to bring entrepreneurs from the training room to as many useful trade, sales and networking events as possible.”

Joe Burke, Assistant Chief Executive Officer, South Cork Enterprise Board

“Training and development programmes run by the Cork County Enterprise Boards guide businesses through the various strategic stages of planning and developing a food business idea. Following step-by-step training and mentoring, these entrepreneurs are exceptionally well-prepared for the task of showcasing their products to key industry buyers. SHOP and similar trade events provide a post-training opportunity to secure sales. We’re delighted to be able to help open up these types of industry opportunities to client businesses – it’s another way to assist in the development of long-term sustainable business models.”

Deirdre O'Mahony, Assistant CEO, West Cork Enterprise Board

"Past Bullseye clients that have won product category awards at SHOP include The Burren Smokehouse; Drombeg Premium Irish Spirit; Harty’s Pepper Jelly; Delicious Gluten Free Bakery; Dee’s Eat Well, Be Happy; Just Food and Irish Atlantic Sea Salt.

As a direct result of their participation in this key annual trade event, several of these brands have been picked up by the likes of Tesco, Dunnes Stores, Superquinn, SuperValu, Centra and numerous independent delicatessens and food halls.

Access to buyers from so many of Ireland’s top retail outlets, all in the one place, offers an unrivalled opportunity for both established and start-up food businesses alike. It will be exciting to see what this year’s clients achieve in terms of awards, and also in relation to the vital task of securing lucrative new listings.”

Conor Hyde, Managing Director, Bullseye Food Marketing

Conor continues:

“For many start-up food businesses, attendance at SHOP 2012 will be an essential aspect of their strategic development.

It’s increasingly evident that retailers are actively pursuing Irish products and trade events offer the perfect opportunity for newly established businesses to promote their brands.

This year, Bullseye Food Marketing is accompanying ten recently-launched food businesses that will be showcasing their products. The businesses, all of which participated in a Cork Enterprise Board food training initiative, are thrilled at the prospect of meeting Ireland’s top retail, restaurant and food service buyers, all under the one roof!

There’s a huge sense of optimism and positivity surrounding food business. It’s an excellent time to be involved in food production and the agri-business sector. The businesses that we’re accompanying to SHOP 2012 have been working hard to develop strong branding credentials and strong food provenance.

For the entrepreneurs behind these ten businesses SHOP 2012 will be the culmination of a huge amount of training, NPD and business development.”


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