Case studies, hot topics, packaging legislation and market research...are but a few area's covered within the easyFairs® PACKAGING INNOVATIONS LONDON learnShops™.

These hour long mini seminars are designed to give you the very latest information on pressing issues within the following areas;

  • The Future of Packaging design
  • Brand Focus in packaging
  • Packaging and the environment
  • Print for packaging

Packaging News LearnShops™

Learn and be inspired by top design and create buyers from leading brands at the two-day Packaging News learnShopTM programme –

Thursday 7th October

10.30 Cutting cost and environment impact out of packaging: a new approach for brands and retailers
Greg Lawson, The Less Packaging Company

11.30 From glacial purity to global powerhouse – how design can help profits and the planet
Andrew Eyles, chief executive, Blue Marlin Brand Design

Design can aspire to be  beautiful, but great design marries the aesthetically pleasing with commercial effectiveness and responsible ecological practice. We will demonstrate the importance of factoring in environmental impact using two very different examples, Isklar Norwegian glacial natural mineral and Shell lubricants.

12.30 Looking inside the consumer’s brain: developing better packaging by understanding what goes on inside the consumer’s head
Monica Lucas, president and research director, Pragma

13.30 Toiletries packaging: the PZ Cussons approach
Dan Blythe and Steve Paul, PZ Cussons

Case studies and insight from the packaging team at one of the major international players in the toiletries market.

14.30 Design for DIY: Kingfisher's international branding strategy
Jonathan Couper, B&Q

Jonathan Couper lifts the lid on how Kingfisher's international network of DIY stores tackled a major branding exercise for packaging and POS.


Friday 8th October

10.30 The silent persuader – how well-designed packaging builds brand value
Andrew Knowles, chief executive, JKR

Andy Knowles of packaging design agency JKR shows how Hovis, Guinness and Molton Brown use attractive packaging to grow profits.

11.30 Packaging design: 13.5 ways to improve your commercial success
Chris Holland, ButterflyCannon

How do you measure the success of design? Chris Holland reveals how the subjective world of design can be made more objective.

12.30 Packaging: how to avoid being sued for intellectual property theft
Andrew Clay, Hammonds LLP

IP lawyer Andrew Clay examines the issues around intellectual property in packaging design and offers a ten-point plan for how to get the best value out of packaging innovation.

13.30 Plan A: how M&S is transforming non-food packaging
Gordon Henman, Marks & Spencer

Gordon Henman of Marks & Spencer's General merchandise packaging team reveals how the retailer is responding to environmental and social pressures to improve its international packaging supply chains.

 

 

The Packaging Society LearnShops™

The Packaging Society is also hosting a day’s programme on Friday 8th with knowledge sharing presentations including;

Friday 8th October

11.00 Global Packaging Trends – a Briefing for Marketers
Keith Barnes (Chair of the Packaging Society)

 Let us gaze into the crystal ball. 2011 will bring a growth in environmental awareness using intereting materials and nano technology. Think of natural materials, bio materials and multi materials to save food waste. How about a 7 egg pack, larger aluminium bottles and a paper bottle!   plus much more.

12.00 Has Plastic Moulded our Thinking?
Kevin Vyse (Vice-Chair of the Packaging Society)

Almost nothing comes to us in our modern world without the use of oil. Plastics forms our world and significantly, well over half of all packaging is made from it. Have we simply accepted plastics into our lives because it’s the most flexible substance to use or was there ever another way ?
This talk explores the options we have had and those to come and hopes to show that our attitude to plastic is what counts.


13.00 Better Barriers for Brand Owners
Steve Pye (Fellow of the Packaging Society)

With the emphasis on today's packaging to be sustainable, low environmental impact, economic and functional, there has never been a better time to consider paper and board based barrier packaging. In his presentation on " Better Barriers for Brand Owners", Pye explores the developments and opportunities afforded by appropriate use of barrier techniques as applied to Consumer Packaging

14.00 Oranges, Wheat & Sugar Beets – Using Sustainable Substitutes to Gain Marketing Advantage
Barry Jones (Barry Jones, Chairman, The London and South East Packaging Society) 

Marketers are seldom offered anything other than wood pulp packaging applications, yet there are many low carbon footprint, food grown options on the market. Find out what’s available and how they could make your products stand out

The easyFairs LearnShops™

We will host a day’s programme on Thursday 7th, here is what you can expect:

Thursday 7th October


12.00 Co-creation & Brand Design - Consumers don't derail creativity, they inspire it
Caroline Hagen, Managing Partner, Reach

Co-creation (bringing consumers in as part of the innovation team) started in R&D departments. It has proven to deliver great insights, inspire ideas & aid the formulation of strategy. So why not adopt co-creation principles in brand design? See the benefits of working with consumers right at the start of a brand design project, pre-concept stage instead of using them as judge and jury towards the end.

13.00 Lions' Liar

  • Bob Cave Packaging Specialist, Pepsico
  • Josh Brooks, Editor, Packaging News
  • David Wiggins Head of Packaging, Nestle Confectionary

14.00 The Art of Communication & Joined UP Packaging
Brian Tyndell, European Sales Manager, Enercon Industries Ltd

Today’s considerations to be applied to a new product
design that will meet not only the current regulations
and costs restrictions – from it conception through to
its production and delivery to the client / customer.
Producing the very best in packaging innovation!

15.00 Your guide to on-pack recycling labels – which labels exist, what they mean and why you should use them
Joshua Sharman, Market Development, WRAP

Packaging makes up the most visible part of a householder’s bin and for this reason can be a source of frustration for your customers. Historically there has been a confusing array of ways to tell customers how best to dispose of packaging, but progress is being made to simplify and standardise on-pack recycling labels. This LearnShop will be suited to any brand or retailer businesses that sell packaged goods directly to consumers. It will bring you fully up to speed with what recycling labels and labelling obligations exist and will help you to make more informed choices to ensure you best utilise the limited space on your packaging. There will also be time for you to ask any questions that you may have.

 

 

BPIF Cartons LearnShops™

Thursday 7th October

10.30 Cartons contribution to society
Martin Lawless, Two Sides

  • Packaging in Perspective – further thoughts on the work of the Packaging
  • Federation Performance based Packaging Specifications – how packaging saves waste, and money!
  • Exploding the myths of the price of packaging – getting the real message to the public

11.30 Footprints speak with forked tongue
Jennifer Buhaenko, Pro Carton

  • Results of a new study by Pro Carton into the conclusions that should be drawn from carbon footprints.
  • Why it is essential to include the biogenic contribution of the forest.
  • Carbon Footprints may contribute to choosing a pack format but cannot be taken alone.

14.30 Responsible manufacture of packaging for direct food contact
Jo Stephenson, Sun Chemical Europe

How the UK carton industry has responded to concerns over contamination of food by packaging. Good manufacturing practice is a partnership between converter and customer. The test is where do we go from here?

15.30 What should forestry accreditation really mean?

Mike Clark, Consultant

  • Certified forestry management is the best example of sustainability.
  • Understand your responsibilities if you need the benefits of ‘Chain of custody’.
  • Buy your cartons in Europe with a clear conscience – sources of international pulp

Friday 8th October

10.30 Getting Board with Courtauld 2
Andy Barnetson  - Confederation of Paper Industries (cpi)

'Job Done' - How the Carton and Paper Industries have exceeded the 10% target for reduction in carbon footprint. PUBLIC LAUNCH - New training initiaitve from cpi/BPIF/IOP to provide a qualification in writing packaging specifications that take into account the needs of the full supply chain. - 'Packaging to save product waste'.

11.30 Environmental Benefits from Lean
Richard Danby, Vision in Print

Lean Manufacturing is a technique well known for the improvement that it can bring to the bottom line but this presentation will show how it can also lead to Environmental Benefits. So if you want to ‘Go Green with lean’ then this is the presentation for you.

12.30 Your carton’s green barrier
Andy Sweetman, European Bioplastics

The carton industry is working closely with members of European Bioplastics to develop new carton specifications that have the window and barrier properties that are needed yet will compost and biodegrade to completely fulfill the compost requirements of EN 13432.  

15.30 Announcement of Design Competition Results
Dick Searle, Chief Executive, The Packaging Federation

 

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