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    ShelfLife.ie
    17/04 - 2014
    Currently worth EUR109 million, Ireland's ice cream category is thriving, despite a pronounced lack of scorchingly sunny days. In fact, Ireland is actually the third biggest consumer of ice cream in Europe, with both the impulse and take-home sectors performing well. Employing effective point of sale materials and merchandising this summer can entice your customers to cool down with an 'affordable luxury' treat, writes Gillian Hamill
    17/04 - 2014
    A number of clever food solutions have been created for time-pressed consumers, allowing retailers to grow their food on the go offering and giving the consumer increased choice, especially at lunchtimes
    17/04 - 2014
    Currently worth EUR100 million, Ireland's sugar confectionery market is growing by 1.5% year-on-year. New brand extensions are reinvigorating interest in a category which has always been a sweet earner for retailers, writes Gillian Hamill
    16/04 - 2014
    The number of pubs specialising in craft beers that have exploded onto the Irish scene over the past few years, shows craft beers are truly representing the current zeitgeist. This is perhaps not surprising given the number of key consumer trends they fulfil; not only are they helping support Irish and local jobs, but they taste superb. Gillian Hamill reports on the breweries shaking up Ireland's beer scene
    16/04 - 2014
    Smoker hurt after e-cig explodes - and a round-up of other FMCG-related news featured in the media - for the week 08/04/2014 - 16/04/2014

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