At easyFairs PACKAGING PORTFOLIO 2010 there will be a BRAND NEW eyetracking zone allowing you to find out how effective your packaging really is to the consumer. By accessing the “minds eye” of consumer cognition, conclusions and recommendations can be made that can ultimately effect the way in which products and services are marketed.

Not only will you be able to witness eyetracking in action in a mock supermarket shelf set-up, but we are also offering you the opportunity to bring your packaging along to the exhibition to discuss with eyetracking experts at the free-to-attend clinics.

For more information please contact Lucy Daley +44 (0) 20 8622 4468

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