easyfairs

Practice Management

Getting Started in Aesthetics &

Practice Management Conference

Business Agenda

Thursday 5th October


Practice Management Conference


 

 

Moderator: Dr Brian Franks BDS (U.Lond), LDS RCS (Eng), MFGDP (UK), PGA PGDip ANSI, FPFA, ACIArb, MEWI, Facial Aesthetics Practitioner

 

 

09:45 - 10:05

How to Navigate the Ever Changing Risk Landscape

The risks and exposures faced by medical & healthcare businesses are varied to say the least and with the increase of public awareness and regulation are forever increasing. This constantly changing risk landscape makes the task of ensuring that your business has the right protection in place to meet its needs and address these exposures more difficult. Director of Enhance Insurance Martin Swann will provide insight into some of the areas of risk, other than treatment risks, that your business may be exposed to and provide his top tips on how to mitigate, manage and transfer the cost of these via effective risk management and the purchase of the right insurance protection. Martin’s presentation with also focus on the new EU General Data Protection Regulations, due May 2018, that will have a significant impact on all businesses when it comes to the safeguarding and control of data.

Martin Swann, Divisional Director, Vantage Professional Risks

10:05 - 10:25

The Ultimate Question to ask your Clients
Client feedback systems need to be incorporated effectively into any customer facing business model in order to have your finger on the pulse of what your clients really think about you and your staff. Many systems are not effectively used or monitored as they are over-complicated. This lecture explores a simple, but powerful approach used by some of the largest companies in the world to effectively survey and monitor client feedback.
Ron Myers, Director, Consulting Room

10:25 - 10:45

Would you like to be the Best Practice, Best Doctor and Win More Patients?
Wowing the patients (medically – non-medically) builds the organization’s reputation and overall brand including YOUR name. Most of your employees will not always understand this; therefore, it is IMPERATIVE that YOU or your management challenges employees and coaches them to a level beyond what they’re willing to do and beyond what others doing!

Methods: It is imperative that employees have the proper attitudes as well as the capacity to act. It’s one thing to be willing to offer great patient relation, however willingness means nothing without action. Employees need to be encouraged to take matters into their own hands and impress clients.

Results: - If you can prevent 5% of your customers from leaving you can increase your bottom line profit by 25 – 95% - Harvard Business Review

- 90 % of machine manufacturers said to defend against low cost competitors a greater percentage of their revenues must come from services; therefore, the way they service their clients is critical to their long-term success - Industry Week

Conclusion: There are so many factors for a successful health practice, and the most important one is, IF you are a business owner or you care about the place you work right now, YOU should consider, how to deal with your client in a way to make them come back to your practice and trust you as a doctor!
Mahran Ashour, Director, Med Art Clinics UAE & KSA

10:45 - 11:00

Sponsor Presentation: Harley Academy
Education and Regulation in Aesthetic Medicine - what Practitioners need to Know

By the end of 2017, the JCCP will launch - alongside its public-facing register of practitioners. Dr Tristan Mehta will be speaking about the roadmap ahead for education and regulation within aesthetic medicine.
Dr Tristan Mehta, CEO, Harley Academy

11:00 - 11:15

Networking Break & Exhibition Visit

11:15 - 11:40

What makes Beautiful?

Join a relaxed interactive session with me (Nick Miedzianowski-Sinclair), Mr Anthony Macquillan, Dr Rekha Tailor and Julie Redmond.

My business also involves providing a 3D service where either we receive referrals from consultants or walk-in public who wish to get their thoughts together before a consultation. Having images over 3000 subjects since 2005 one gains much about motivation and indeed - "what makes it beautiful" - the minds eye is a fascinating research in its own right!

Mr Macquillan is a consultant plastic surgeon who has an impressive track record in nerve surgery and now has a developing aesthetic practice in fat grafting amongst other surgical and non-surgical procedures.

This combination will consider structure and form, subtle and extreme in what is considered beautiful in others and ourselves. Also, we will touch the question of "what makes beautiful across the continuum of ageing and age management".

Nick Miedzianowski-Sinclair, Founder and Managing Director, Surface Imaging Solutions

Mr Anthony Macquillan MBBS MD FRCS(Plast), Consultant Plastic Surgeon, Faculty listDr Rekha Tailor, Aesthetic Practitioner, Julie Redmond, Aesthetic Nurse Injector

 

 

11:40 - 11:55

Sponsor Presentation: Surface Imaging Solutions

A clinic full of brochures?

How to be authentic, innovative and proactive in delivering your key messages across to your patient audience and drive patients into your clinic.

Miss Sherina Balaratnam MBBS MRCS(Edin) MSc(UCL), Surgeon and Cosmetic Doctor

11:55 - 12:05

Networking Break & Exhibition Visit


Moderator: Dr Harry Singh BChD (Leeds) MFGDP (UK), Facial Aesthetician

12:05 - 12:20

Aesthetics and Ethics : The Presentation of the self in everyday life.  Pornography : the latest influence in the body beautiful.

Aesthetic practice requires the application of ethics alongside the expression of the visual aesthetic form as demonstrated by outcomes, both positive and negative. Applying a subjective realm to an objective gaze has its challenges.

The current and increasing trend of media influences on the presentation of clients and their desired outcomes always has to be tempered with rational reality. Yet we know people” buy” with emotion and justify with logic. How do we please all of the people all of the time?

The opportunity, or remedy, is for the practitioner to apply logic without emotion, potentially missing the experience and outcome of the aesthete. Can there be a meeting of minds and souls within a professional framework of regulation and practice scope?

Ms Bernadette Devine RGN Appl Soc Science BSc (Hons) RMN BSc(Hons) MSC Med Anth MSc Psychotherapy, Hypnotherapist and Aesthetic Practitioner

12:20 - 12:40

Body Dysmorphic Disorder (BDD) – Recognition, Treatment & Potential Problems
Body Dysmorphic Disorder (BDD) is a severe disorder defined by preoccupation with perceived imperfections in appearance and resulting repetitive behaviours, which cause clinically significant distress or functional impairment (American Psychiatric Association, 2013). In DSM-IV-TR, BDD was classified as a somatoform disorder, but was reclassified in DSM-5 under obsessive-compulsive and related disorders (OCRDs). A key criterion was added, emphasising the clinical significance of repetitive thoughts and/or behaviours, akin to those observed in Obsessive Compulsive Disorders (OCD). However, unlike OCD, patients with BDD have much poorer insight into their condition and up to 60% hold their beliefs with delusional conviction.

Prevalence rates of BDD in aesthetic medicine settings range from 9-15% and have been found to be much higher in cosmetic surgery samples (up to 53%). While cosmetic treatments may improve some patient’s preoccupation with the treated body part, only a small minority lead to long term improvement in overall BDD symptoms. Generally, patients with BDD have a poor response to treatments with high rates of dissatisfaction; their appearance preoccupations may shift to another body area and in many, BDD symptoms may become more severe. Given the association with major depression and relatively high risk for suicide, it is extremely important that such patients be identified and referred for appropriate care. Several randomised controlled trials have found a combination of Cognitive Behaviour Therapy (CBT) and high dose Selective Seratonin Reuptake Inhibitors (SSRIs) to be very effective in reducing BDD severity and related symptoms.

As aesthetic practitioners, we are faced with a number of challenges when it comes to the patient with BDD, including how to make a diagnosis; to treat or not to treat with cosmetic procedures; when and how to refer. As both a cosmetic doctor and cognitive behaviour therapist, Dr Steven Harris will share his experience of dealing with this very poorly understood and under-diagnosed mental health disorder.
Dr Steven Harris MB BCh MSc MBCAM, Aesthetic Doctor

 

12:40 - 13:00

How and When to Say No to a Patient

This lecture will draw upon the cases when doctor should deny any kind of aesthetic treatment to a patient. Often patients are not good candidates to undergo an aesthetic treatment for various reasons and those are the red flags for doctors to say no. I will also highlight the misleading effects of advertising that in turn persuade patients to demand wrong treatments from plastic surgeons or dermatologists.

Dr Nikolaos Metaxotos MD PhD, Plastic Surgeon

13:00 - 13:20

ASK THE EXPERTS: Panel Discussion: Body Image and Cosmetic Medical Treatments
Dr Steven Harris MB BCh MSc MBCAM, Aesthetic Doctor
Dr Nikolaos Metaxotos MD PhD, Plastic Surgeon

Ms Bernadette Devine RGN Appl Soc Science BSc (Hons) RMN BSc(Hons) MSC Med Anth MSc Psychotherapy, Hypnotherapist and Aesthetic Practitioner

13:20 - 13:50

What Cosmetic Patients Want… Converting Lookers into Bookers

Technology is now allowing patients to have amazing power to access information in real time. Companies like Amazon are transforming what consumers expect or even demand - to be informed & educated before making a decision. The same is true for the aesthetic industry. Find out what cosmetic patients are researching online, what they expect to know about you and how you can have the most qualified patients coming through your door.

Tom Seery, CEO, RealSelf

13:50 - 14:30

Networking Break & Exhibition Visit


Getting Started in Aesthetics Conference


Moderator: Pam Underdown, CEO, Aesthetic Business Transformations

14:30 - 14:45

Sponsor Presentation: Cosmetic Courses

Adrian Richards shares his tips on achieving and maintaining success through continued development

Consultant Plastic Surgeon Mr Adrian Richards will lead this session and share his experience of over 15 years in aesthetic medicine. In 2001 Mr Richards followed his passion for education and founded Cosmetic Courses, which remains one of the largest aesthetic training providers in the UK. Using his knowledge of the industry, he will explore the learning resources available for both new and experienced aesthetic practitioners, highlighting the importance of continued development in order to be successful.

Mr Adrian Richards, Consultant Plastic Surgeon and Clinical Director, Cosmetic Courses

14:45 - 15:10

How to Stop VAT being Stressful
Having HMRC review your business is likely to be one of the most stressful experiences of your life, particularly if the potential assessments are amounting to more than your drawings in past years! Most commonly the stress is caused by a lack of understanding of why HMRC are asking for certain information, HMRC not understanding the sector and the accountant in the middle trying to treat the enquiry as a direct tax enquiry. Veronica will talk you through how to prepare your business for a review, whether or not you are VAT registered; the records you need to keep, what you need to produce to HMRC and how to stop the enquiry stretching from weeks into months or even years.
Veronica Donnelly, Partner, Campbell Dallas

15:10 - 15:30

Setting up a new clinic? - The do's and don'ts

The aesthetic marketplace is a highly competitive one. Surgeons, doctors, dentists, nurses and business men and women practice alongside one another where the demand is high and expectations are even higher. Cosmetic clinics are becoming more commonplace but what is the secret recipe for success?

In this short overview Mr Banwell will discuss the obstacles to success and explore a variety of topics including locating suitable properties, training, safety, medicolegal aspects, branding, marketing and relationships with customers and colleagues alike.

Mr Paul Banwell BSc(Hons) MBBS FRCS(Eng) FRCS(Plast), Consultant Plastic & Cosmetic Surgeon

15:30 - 15:50

An International View on Setting up a New Practice

Following more than a decade of becoming board certified, the journey you are about to start is only the beginning of realizing the unknown unknowns, that is “the things you don’t know that you don’t know” about setting up a new practice. Setting up a new and successful Practice, may be based on the 5 P strategies. Price, Product, Place, personal and Promotion.

 

The first key to success is having a solid business plan for the future. Within this plan, you'll identify gaps that may exist, helping you make certain that you have covered all milestones setup. Some key steps are imperative. These first steps will be discussed.

 

If you’re looking for ways to make your Plastic surgery practice a success, standing out from the competition takes deliberate focus. Hopefully some of the ideas presented will help make your practice, an excellent choice in your area.

Dr Amir Inbal MD, Plastic, Reconstructive and Aesthetic Surgeon, Tel Aviv Sourasky Medical Center (Ichilov)

15:50 - 16:20

Networking Break & Exhibition Visit


Moderator: Dr Harry Singh BChD (Leeds) MFGDP (UK), Facial Aesthetician

16:20 - 16:50

(LIVE LINK from Orlando, Florida)

Social Media and your Aesthetic Practice

As a key opinion leader in plastic surgery social media Olivier Branford (a plastic surgeon with over 160,000 followers) will discuss how to build your following (in particular using Twitter and Instagram), promote your brand and increase your digital exposure.

Mr Olivier Branford MA MBBS PhD MRCS FRCS(Plast), Plastic Surgeon

16:50 - 17:15

The Facebook Factor – how to turn 'Likes' into Patients
Are you confused about how to use Facebook for business?

Perhaps you are fed up that your efforts aren’t bringing much return and you don’t know why?

Maybe you’re posting every day and you’ve dabbled at Facebook ads, but you’re frustrated because no matter how much time and effort you put into social media marketing, the phone is simply not ringing and your posts aren’t hitting enough of your followers? And if that is the case, you are not the only one.

Many well-meaning posts on social media are put out there without much thought and without a strategy; people throwing mud at the walls and hoping it sticks. In the long term, ‘hope strategies’ kill your credibility and make it very hard to recover.

Before you lose faith completely and abandon all hope that Facebook will ever work for your business, please join Pam Underdown as she shares the latest strategies for getting the attention and engagement of your audience - turning likes into patients. In addition, we will collectively perform an 'MOT inspection' on your Facebook business pages and posts to check they are 'roadworthy', so don’t forget to bring your phones, iPads or laptops (or a note book!).
Pam Underdown, CEO, Aesthetic Business Transformations

17:15 - 17:40

Panel Discussion: Your Online & Social Media Presence - How Get it Right!

Panellists:

Pam Underdown, CEO, Aesthetic Business Transformations

Dr Nikolaos Metaxotos MD PhD, Plastic Surgeon & Speaker tbc

17:40

Day one close


Friday 6th October


Getting Started in Aesthetics Conference


Moderator: Pam Underdown, CEO, Aesthetic Business Transformations

10:00 - 10:20

Grow Your Private Practice Fast: The Uncensored Secrets to Extraordinary Private Practice Success
Is your aesthetic practice growing as fast as you would like? Are you struggling to meet demand? Or are you instead struggling to fill your clinic slots?
Find out exactly how to grow your aesthetic practice from so-so to super successful as quickly as possible.

·         The single most profitable way to grow your private practice bar none

·         Why your website is haemorrhaging money – and how to fix it once and for all

·         The most powerful way to grow your practice bar none

·         Stop chasing “likes” and start getting patients! How to use social media EFFECTIVELY

·         How to save time and grow your practice on autopilot

·         Why you need to INCREASE your prices right away

·         Turning one-off patients into raving fans that come back time after time

·         The huge advantage small practices have over larger ones – and how to use it

·         Work less, earn much more: the most important job in your practice

·         Why you should treat every patient in your practice like a first date

Dev Lall FRCS is a surgeon and private practice expert who has been responsible for doubling and redoubling the income of consultants for many years.

www.privatepracticeexpert.co.uk
Mr Dev Lall BSc(Hons) MBChB FRCS(Eng) FRCS(Gen Surg), Surgeon and The Private Practice Expert

10:20 - 10:40

The Elevator Speech - how to effectively market your services in 60 seconds to persuade potential patients to book a consultation
The elevator speech is a succinct way (will take less than 60 seconds) to introduce your services to new customers. This can either be used as a verbal introduction or as a template for any marketing literature.

The session will explain the template for the elevator speech and its many usages across different media channels.

With networking events/open events gaining popularity and the importance of first impressions, it is vital to introduce yourself and your services in a way to increase the chances of acceptance.

Many observers make the mistake of explaining the product or services they offer, but exclude what the patient is really interested in – the value or benefit they will receive from undergoing the product or service.
Dr Harry Singh BChD (Leeds) MFGDP (UK), Facial Aesthetician

10:40 - 11:00

How to Build Clinic Success Through Effective PR & Marketing

With aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher. As a newly launched clinic staking your claim in the industry, an effective PR and marketing strategy is essential to business survival. In this session, award-winning business strategy and communications expert Julia Kendrick reveals how to build and maintain an effective PR and marketing approach, to help drive new revenue and growth, increase patient retention and help you stay ahead of competitors.

Julia Kendrick BSc mCIPR mPRCA, Director, Kendrick PR

11:00 - 11:30

Networking Break & Exhibition Visit

11:30 - 11:50

Sponsor Presentation: Aesthetic Response

How to identify and use USP’s
Here at Aesthetic Response we believe there is a formula to achieving increased consultation bookings over the phone and that an important contributing factor is the use of USPs.  During this session we will be taking a look at exactly what USPs are, then we will explore how you can identify your own practice USPs. Finally we will consider how you can then go on to use your USP’s effectively to generate new enquiries and, more importantly, to encourage them to book consultation appointments.

Gilly Dickons, Business Development Director, Aesthetic Response

11:50 - 12:10

Patients are a Virtue – how to Keep them Returning
Lorna will discuss how to build an irresistible treatment menu, how to go about differentiating your personal delivery from your competitors and presenting a cohesive brand so that all touch points of your business resonate results.  Building on the success of her popular lecture “The 20 year patient” Lorna will look how to select the optimal product mix to ensure that your patients come back to your clinic time and again.
Lorna Bowes, Managing Director, AestheticSource

12:10 - 12:30

Sponsor Session: Consentz
The impact of the forthcoming General Data Protection Regulation on medical practice
The management of data is a huge issue for the medical sector and with the introduction of the new General Data Protection Regulation (GDPR) on 25 May 2018, the challenge is set to become even greater.

Stuart Padgham, Data Protection specialist at Irwin Mitchell LLP and Dr Natalie Blakely Chief Medical Officer at Consentz will explain the key steps required by medical practices to ensure compliance and how a proactive stance to the challenge will pay dividends commercially.
Stuart Padgham, Partner, Irwin Mitchell & Dr Natalie Blakely MBBS BA(Hons) MBCAM, ‎Medical Director - Light Touch Clinic and Chief Medical Officer - ‎Consentz

12:30 - 13:30

Networking Break & Exhibition Visit


Practice Management Conference


Moderator: Mr Dev Lall BSc(Hons) MBChB FRCS(Eng) FRCS(Gen Surg), Surgeon and The Private Practice Expert

13:30 - 13:55

Managing Complications - Our Risks and Responsibilities

There is much talk about complications and their management- but how many of us have considered the standards we are accountable to and apply these in our decision making? Ultimately we have more than just the patient to answer to and we must be able to defend our actions and omissions. In this presentation, I will explore Professional Standards (Statutory Registers) Regulation (CQC), National Guidelines (NICE), information sharing (Chilcott), reporting (MHRA) and ethics. Whilst we must be able to recognise and manage complications, responsible management does not necessarily mean providing the treatment directly.

Ms Emma Davies RGN INP, Vice Chair Aesthetic Complications Expert Group (ACE), Clinical Director Save Face

13:55 - 14:20

How Internet and Social Media Can Affect Your Practice

Social Media refers to web platforms that people use to share information and ideas through social interaction. As the popularity of social networks increases, many doctors are using them to grow their business and help their patients connect with each other. A recent study showed that Plastic Surgeons are seeing 31% increase in plastic surgery requests as a result of how people wanted to present themselves on social media. I will share with you, through the eyes and perspective of a plastic surgeon, how to create a holistic and successful social media package and “digital world”.

Dr Nikolaos Metaxotos MD PhD, Plastic Surgeon

14:20 - 14:35

Sponsor Presentation: Harley Academy
Education and Regulation in Aesthetic Medicine - what Practitioners need to Know
By the end of 2017, the JCCP will launch - alongside its public-facing register of practitioners. Dr Tristan Mehta will be speaking about the roadmap ahead for education and regulation within aesthetic medicine.
Dr Tristan Mehta, CEO, Harley Academy

14:35 - 14:50

Sponsor Presentation: HealthXchange

5 Google “Secrets”:  Increase your Web Traffic and Enquiries

Ranking towards the top of search engines used to be a mystery, but now it’s all about being the best and the most relevant, and making sure Google knows you’re the best and the most relevant. In this talk, CLD’s Director of Digital, Gareth Cartman, gives you 5 simple tactics that anyone can do, to give you a head start in Google.

Gareth Cartman, Director of Digital, CLD

14:50 - 15:15

Developing a Successful and Profitable Aesthetic Practice

With the aesthetics medicine industry becoming increasingly competitive both new and existing clinics not only need to attract new clients to secure long term profitability and  business strength, but they also need to ensure hard-won clients are not lost. With this in mind, it is important that a clinic stands out from the crowd.

This presentation will leave you with the necessary knowledge to help you maximise patient satisfaction, in order to retain loyal clients. In addition Dr Franks will walk practitioners through the most effective ways to manage their team and the internal processes that will ensure ongoing success. Finally, he will explore best practices for developing a strong marketing plan that will see your clinic flourish.

Dr Brian Franks BDS (U.Lond), LDS RCS (Eng), MFGDP (UK), PGA PGDip ANSI, FPFA, ACIArb, MEWI, Facial Aesthetics Practitioner

15:15 - 15:40

The Facials and Retail Skincare Market Sectors – How to Compete Profitably
Many medical aesthetic clinics offer treatments focused on niche markets, where only a very small percentage of the population will ever be interested in visiting you. The true mass market sectors in facial skincare are appealing, for obvious reasons, but many clinics do not have a well thought out strategic approach that enables them to really capitalise on the huge opportunities presented. This presentation will explore the retail skincare and facials markets alongside how to profitably position your clinic in these multi-billion pound sectors.
Ron Myers, Director, Consulting Room

15:40 - 16:00

Would you like to be the Best Practice, Best Doctor and Win More Patients?
Wowing the patients (medically – non-medically) builds the organization’s reputation and overall brand including YOUR name. Most of your employees will not always understand this; therefore, it is IMPERATIVE that YOU or your management challenges employees and coaches them to a level beyond what they’re willing to do and beyond what others doing!

Methods: It is imperative that employees have the proper attitudes as well as the capacity to act. It’s one thing to be willing to offer great patient relation, however willingness means nothing without action. Employees need to be encouraged to take matters into their own hands and impress clients.

Results: - If you can prevent 5% of your customers from leaving you can increase your bottom line profit by 25 – 95% - Harvard Business Review

- 90 % of machine manufacturers said to defend against low cost competitors a greater percentage of their revenues must come from services; therefore, the way they service their clients is critical to their long-term success - Industry Week

Conclusion: There are so many factors for a successful health practice, and the most important one is, IF you are a business owner or you care about the place you work right now, YOU should consider, how to deal with your client in a way to make them come back to your practice and trust you as a doctor!
Mahran Ashour, Director, Med Art Clinics UAE & KSA

16:00

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