learnShops™

easyFairs® londonlaunch LIVE features free learnShops – independent mini-seminars designed to convey maximum actionable information in short time slots.

Wednesday 25 June

• 10.30 - Do you comply? The words ‘Health and Safety’ are gradually being perceived as bywords for ‘Sorry, you can’t do that’. This session will try to dispel some of the myths surrounding H&S and aim to demonstrate that if you comply – more often than not, ‘you CAN do that !’ Within the events industry, we are constantly trying to push the boundaries further and further, with more extravagant shows and more elaborate entertainment. We will try and explain some of the health and safety requirements and responsibilities placed Event Managers, Suppliers and Venues when planning for an event. We will touch on subjects such as Risk Assessment, H&S Policy, Contributory Negligence, Corporate Manslaughter and Accident Reporting amongst others. Steve Kearney, Steve Kearney Associates; Sarah Jardine, Health & Safety Executive
• 11.30 - The innocent village fete - The story of how innocent brought a little piece of the country to the city and attracted 60,000 people to spend a day with them in Regent’s Park. From ferret racing to farmers’ markets and live music, hear how this two-day event created a communication platform that has been brought to life across many different consumer touch points. Jez Paxman, Strategic Director, Sledge 
• 12.30 - How to save money on your Hospitality programme - In these uncertain times, keeping customers and staff happy is becoming an increasingly important part of a succesful company's CRM programme. But if a 'credit crunch' is heading our way how do you save money without compromising quality or more importantly, letting customers know that budgets have been cut. This presentation is ideal for any event organiser  looking for practical advice and easy to follow tips to cut costs without cutting corners. Alex Hewitt, managing director,  AOK Events.
• 14.30 - The Art of Interaction - Drawing on a mix of real life examples, Ray Elmitt of Crystal Interactive will outline how you can add real value to your event through interactive solutions.  He will explore the latest techniques and technologies available and explain how they can be used in an array of different settings to improve the event experience. Ray Elmitt, Crystal Interactive Ltd 
• 15.30 - Legal Eagle - The law affecting events can be quite complex and Jon Payne from Horsey Lightly Fynn will be looking at some of the legislation that any event organiser needs to know, including new health and safety laws and the requirements for licensing.  There will be plenty of opportunity for one-to-one questions towards the end of the session to deal with any particular issues. Jon Payne, Solicitor, Barrister, Horsey Lightly Fynn
• 16.30 - The pressure to go green - challenges and trends - hear the results of the londonlaunch.com ECOSURVEY and find out how environmental issues are influencing the events we organise. Discover out how many companies have a CSR or environmental policy, how many organisers use environmentally friendly venues and suppliers and the level of demand for environmentally friendly products. Panelists include: Peter Heath, managing director, easyFairs; Will Broome, managing director, londonlaunch.com; Jeremy King, editor, Event Magazine 

Thursday 26 June

• 10.30 - ecOevent Forum: A guide to sustainable events - a topic high on the agenda for many organisers in the corporate market. Don't miss this panel discussion chaired by Ed Thurstan of Oxygen events, whose ecOevent service is leading the way in producing Waste Neutral events with minimal environmental impact. Panelists include: Paul Gray, Royal Botanic Garden Kew; Andrew Williams, Seventeen Events; Helen Winstanley, Barbican and Amanda Dilnot, Suzanne James.
• 11.30 - The innocent village fete - The story of how innocent brought a little piece of the country to the city and attracted 60,000 people to spend a day with them in Regent’s Park. From ferret racing to farmers’ markets and live music, hear how this two-day event created a communication platform that has been brought to life across many different consumer touch points. Jez Paxman, Strategic Director, Sledge 
• 12.30 - The art of networking - If you want to develop your business and make key connections, can you afford not to network? This interactive seminar offers a refreshing insight into networking opportunities, including how to face a room full of strangers with confidence, how to get an effective message across and the importance of recognising opportunities that could be of mutual benefit. Using these techniques, many of Andy’s clients have reported to have produced previously untapped business that they had missed for some time. Above all, this session will give you the chance to meet other visitors to LondonLaunch Live and make some new, potentially valuable, contacts. Andy Lopata, Networking Strategist
• 13.30 - Security - first impressions leave lasting impressions

  Developing relationships with key suppliers is one of the most important aspects of running a business. Finding and then selecting a company are two very different areas. Security today is world apart from what it was and the services and the choice available to the Event Industry vary tremendously. Let me guide you through what makes a good Security Partner, what you need to know and how you can utilise them and work with them from the design stages of an event. Clayton Dean, Red Carpet Security

• 14.30 -  The Sainsbury’s ‘Big Bards Ball’ in aid of Comic Relief. The Creative Process from Concept to Reality - The creative process of event management. The Rouge Way – 6 step creative process:
  1. Research : developing the idea
  2. Design: realising the vision
  3. Resource: in search of quality
  4. Coordinate: providing the glue
  5. Implement: delivery the service
  6. Evaluate: making it better Nathan Homan, Creative Director, Rouge Events