Visitor are invited to attend our free learnShops; case studies and mini seminars on hot topics in the retail industry. They are focused on providing practical solutions and answers to common issues and frequently asked questions. Yet another reason to visit the show!

Moreover, this year, the high-quality programme is powered by POPAI - the global association for Marketing at Retail.

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Wednesday 17 September

10.30h: Trends in instore marketing & communication
Bram Nauta, General Manager, POPAI Benelux

11.30h: The instore communication plan; how to fine-tune all parts of the in-store media mix 
Leo van de Polder, General Manager, Buro Boodt

---------------- Lunch break -----------------


13:00 uur: The secrets of Store Traffic
Discover how you can generate a comprehensive amount of additional store traffic, simply by the use of secret messages. Be amazed by the amount of responses. This presentation evolves around case studies of innovative Traffic Builders.
Bert van Dam, Marketing & Sales Director - Griffoen Traffic Builders

14:00 uur: How to apply narrowcasting successfully
Narrowcasting is already way beyond the hype. But how can it be successfully applied in your shop? And what does really define the success of narrow casting? Through a number of case studies, you will learn how to target your sales and increase customer satisfaction.
Stephan Massalt, Manager Marketing & Portfolio Management QYN Narrowcasting by KPN

Thursday 18 September

10.30h: Shopper behaviour and in-store communication; a presentation on the behaviour of customers and how shop-owners (fail to effectively) respond to it.
Hans Kruijf, General Manager, MerkenMensen

11.30h: Brand-building on the shop floor; a presentation on the collaboration between shops and suppliers
Arjan Oosterlee, Business Development Manager NL, POPAI Benelux

---------------- Lunch break -----------------

13:00 uur: The secrets of Store Traffic
Discover how you can generate a comprehensive amount of additional store traffic, simply by the use of secret messages. Be amazed by the amount of responses. This presentation evolves around case studies of innovative Traffic Builders.
Bert van Dam, Marketing & Sales Director - Griffoen Traffic Builders

14:00 uur: How to apply narrowcasting successfully
Narrowcasting is already way beyond the hype. But how can it be successfully applied in your shop? And what does really define the success of narrow casting? Through a number of case studies, you will learn how to target your sales and increase customer satisfaction.
Stephan Massalt, Manager Marketing & Portfolio Management QYN Narrowcasting by KPN


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NOTE: all presentations above will be in Dutch.
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