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learnShopsTM
The 30+ learnShops across the two days of easyFairs PACKAGING INNOVATIONS will give you some new insights into consumer behaviour and present some award-winning ideas in product and packaging design.
The learnShops have been compiled with the assistance of experts and leading packaging industry titles including Packaging News and Packaging Materials Link.
Wednesday 12 March
Theatre 1: PACKAGING NEWS
11:00 Brand management, including production outsourced to developing countries
Barry Jones, Watt Gilchrist
12:00 Concept realisation in packaging innovations: a case study
Barry Ferne, Business Development Manager, Sun Chemical; Andrew Starkey, Managing Director, Snuggledown UK; Ben Roberts, 'Director, Roberts Mart
13:00 Trends in Packaging Innovations; findings from easyFairs/Packaging News survey of brand owners
Gordon Carson, Editor, Packaging News; Peter Heath, Managing Director, easyFairs UK
15:00 Dispensing Innovation, Kim Bailey, Business Development Director, Worldwide Dispensers; Tony Hoare, Technical Director, Liquid Packaging and Dispensing,DS Smith Plastics
16:00 Retail-ready packaging and merchandising units: The opportunities and challenges for FMCG in 2008
Phil Husband, UK Packaging Development Manager, Smurfit Kappa
Theatre 2: DESIGN FOR BRAND
11:00 Colour control in the digital supply chain
Tim Smith, Sales Manager, Packaging & Ink Forumlation, X-Rite
12:00 Head in the clouds, feet on the ground: The ideal agency
Andrew Doyle, Chairman, Holmes & Marchant
13:00 Fighting commoditisation and aligning products to consumer needs
Peter Kay, Sector Manager, Packaging; Lee Crossley, Research Leader, DCA Design International
14:00 Luxury and Sustainable Packaging
Barry Lillis, Senior Product Design Engineer
16:00 "I like it, I want it... What is it?" The power of the reflex in 21st Century retail
Richard Seymour Co-founder & Director, Seymour Powell
Theatre 3: PACKAGING MATERIALS LINK
11:00 Packaging Feel appeal: Understand the importance of textural design on the consumer's perception of packaging
Barry Ferne, Business Development Manager, Sun Chemical Packaging & Dr Cathy Barnes Human Sciences & Design Manager FaraPack Knowledge
12:00 Smart Packaging
Dr Walter Lewis, Managing Director, Faraday Packaging Partnership
13:00 Creating successful packaging designs: Discover a radical new technique for developing exciting packaging designs
Mike Baker, Account Manager, Design Perspectives
14:00 Consumer perception of lightweight glass packaging
Professor Jane Raymond, Bangor University, Conusmer
15:00 The four pleasures of design
Dr Patrick W Jordan, Design, Marketing & Brand Strategist
Thursday 13 March
Theatre 1: PACKAGING NEWS
11:00 Effective management of creative packaging design teams
Jane Shipton, Divisional Innovation and Design Director, Chesapeake Branded Packaging
12:00 Innovation in beverage cans
Ann Bonner, New Product Development Manager, Rexam Beverage Cans
13:00 A guide to approaching packaging innovation, Greg Wood, Managing Director, STFI-Packforsk UK Ltd
Theatre 2: DESIGN FOR BRAND
11:00 "I like it, I want it... What is it?" The power of the reflex in 21st Century retail
Richard Seymour Co-founder & Director, Seymour Powell
12:00 The legislative requirement for incorporating Braille on pharmaceutical packing
John Haworth, Sales Manager, Ditone Labels
13:00 What inspires innovation?
Steve May-Russell, Managing Director, Small Fry
13:45 Luxury and Sustainable Packaging
Barry Lillis, Senior Product Design Engineer
14:30 Head in the clouds, feet on the ground (The Ideal Agency)
Andrew Doyle, Chairman, Holmes & Marchant
15:15 Laminates: The future
Paul Laskey, European Sales Manager, API Laminates
Theatre 3: PACKAGING MATERIALS LINK
11:00 Creating successful packaging designs: Discover a radical new technique
Mike Baker, Account Manager, Design Perspectives
12:00 The four pleasures of design
Dr Patrick W Jordan, Design, Marketing & Brand Strategist
13:00 Colours and construction: Discover new developments in two areas: achieving colour effects without the use of dyes and smart adhesives for de-manufacturing applications
Dr Malcolm Butler, Managing Director, Farapack Polymers
14:00 Evaluating Your supply chain
Tony Hardy, Group Supply Chain Development Manager, Chesapeake Corporation
15:00 Maximum performance minimum raw materials: Sustainable paper and board
Steve Pye, Technical Services Manager, Walki
easyFairs® ECOPACK
In addition, there will be three learnShops tracks at the co-located easyFairs ECOPACK, compiled by leading organisations including WRAP and Envirowise. Speakers include some of the biggest names in the industry including Tetra Pak, London Bio Packaging, Pro Carton and Reckitt Benckiser Plc.
Please note that the learnShops programme is subject to change. Call back for the latest updates.
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