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Executive Team
Peter Heath
Peter Heath manages easyFairs’ operations in the United Kingdom, having joined the company in March 2004. He is a strategic events marketing specialist with 14 years’ experience of the UK technology market.
In 2000 Heath launched PEAK Events, Britain’s first strategic event marketing agency, serving clients such as Hewlett-Packard, BT, Computer Associates, Microsoft, Computer 2000 and Fujitsu Siemens.
From 1998 to 2000 he was Event Director at IT Events, where he managed a major portfolio including the Windows and Windows NT shows, growing the P&L base by 20 percent to £ 2.5 million.
In 1997 Heath launched the technology division of INM, where he was Development Director, and from 1993 to 1997 he was Event Manager for CMP Europe’s Network Show, Britain’s largest business-to-business IT trade fair, growing the revenue and contribution by 30 percent to £ 5.5 million.
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