The easyFairs concept has been developed, tried, tested and refined since 2004 to produce the business model and methodology that has been successfully implemented in 16 countries.

Capabilities and differentiators include:

• Commercially (sales) focused trade shows for specific industries, located at the heart of regional, national and cross-border markets (typically 100-350 exhibitors), complementing the large international trade shows and exhibitions
  
• A homogeneous format across Europe, facilitating export opportunities for exhibiting companies
  High quality, information-rich visitor database built from scratch
• Low cost base
  • Customers benefit from a highly cost-effective and centralised marketing infrastructure (international branding, show website, visitor promotion)
  • Excellent technology backbone including IT processes, databases and registration systems
  • Effective new product development enabling easyFairs to identify, and respond to new market opportunities for its customers quickly
• Low carbon footprint (small stands, reusable stand materials, regional visitor market, venues typically well served by public transport)